Associate Director, Social Strategy

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. 

Gallery Media Group includes women's lifestyle brand PureWow (W25-45), youth male culture brand, ONE37pm (M18-34), and a collection of 75+ social-first consumer brands, such as @cocktails, @moms, and @recipes, on Instagram and TikTok that reach over 200M consumers. In addition to premium advertising solutions and consumer-facing events, the company has a robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients.

The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company. 

We are looking for an Associate Director of Social Strategy to help develop, implement and execute social media strategy for client TikTok handles. The ideal candidate has 6+ years of experience in social media strategy within the digital media industry, an agency, or brand - including extensive experience with TikTok. You will have a grasp of both strategy and creative, with knowledge of platform best practices, the ability to communicate learnings in an effective way across teams and stakeholders, plus content ideas that will help achieve growth KPIs and delight audiences. You will also have a keen eye for insights, with the ability to analyze content performance data and analytics for trends and opportunities. 

You are operational and highly organized in nature, with experience in managing clients and multi-layered projects. You have the ability to proactively manage timelines and client needs, while constantly evaluating and recognizing the needs of the business/program, and adjusting accordingly. 

Passion, drive, creativity and attention to detail are key characteristics that will help the individual thrive in this environment.

Experience & Skills: 

• Proven experience building social media audiences, especially on TikTok 
• 6+ years working for an agency, digital publisher, and/or brand
• Project/Account/Client Management experience preferred
• Solid communication, presentation, and analytical skills
• Comprehensive understanding of project/account management 
• You will be a proven creative and data-driven thinker who understands the importance of both art and science when it comes to social content success

Responsibilities:

• Ownership of client TikTok handles' strategy and operation 
• Managing strategists and content creators 
• Content planning and schedule ownership 
• Produce and present regular reporting, inclusive of content analysis and strategic recommendations
• Alongside the Senior Account Director, you will be a main point person for the client/s to communicate needs, priorities and ideas

 Measurement:
This role will be measured on...

• Audience growth (on relevant social channels)
• Increased engagement