Associate Director, Hcp Marketing - Copd

This is a hybrid role that requires the colleague to work on-site in Sleepy Hollow, NY 3 days per week. Remote work is not an option for this position. This job cannot be based in Basking Ridge, NJ.

The Associate Director, Respiratory Marketing will contribute to the financial success of the brand and will report to the Senior Director, Respiratory Marketing- COPD Lead. The candidate will assist with the development and implementation of strategic and tactical plans including lead HCP marketing efforts for the launch of COPD.

In a typical day:

• You will review and understand US COPD market, drivers, barriers, and competitive positioning
• Participate in Launch Readiness and Execution
• Implement the strategy and tactical plan for the pre-launch, launch, and post launch periods as appropriate for new indications
• Develop of HCP in- office promotional resources for COPD
• Develop HCP Digital MCM content and partner with Digital lead for tactical execution for COPD.
• Participate in relevant scientific congresses and conferences to stay up to date with relevant literature.
• Provide input for market research activities with the Market Research Team
• Track marketing spend to ensure project timelines and expenses are kept on scope and budget.
• Understand customer segmentation and execute on brand strategies.
• Work with marketing & sales management, training, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy Partner with sales leadership to gather relevant feedback and competitive intelligence.
• Manage advertising agency partner and other vendors to ensure execution towards objectives.
• Partner across functions and therapeutic areas to enhance the brand's overall value proposition.

This job may be for you if:

• You are an initiative-taking individual with strong strategic and scientific acumen, as well as an ability to be laser-focused on execution.
• You can operate in a high-paced environment and manage multiple projects at the same time.
• You exhibit organizational agility and the capability to identify the need to reprioritize to external or internal environmental changes.
• Demonstrate the ability to collaborate with team members to develop and execute educational programs and support materials.
• Possess the ability to grasp complex scientific concepts and clinical data as well as simplify their meaning.
• Have strong people skills demonstrating emotional intelligence, both internally & externally
• Can work independently.
• Experience managing an advertising agency and related budgets.
• Ability to manage given budgets according to the brand plan.

To be considered for this opportunity you must have a Bachelor's Degree; MBA a plus. 10+ years of "progressive" pharmaceutical industry with at least 5+ years of pharmaceutical/ biotech marketing, product management. Respiratory/ Immunology experience preferred. Launch experiences a plus. Prior pharmaceutical sales experience a plus. Self-injectable biologics experience a plus. Earlier work within a co-promote or Alliance is a plus. Earlier experience on a multi-indication brand is a plus. Must be willing to travel 25-30% (including weekend travel as needed).

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$148,100.00 - $241,700.00