Associate Director, Retail Media

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds.

Transact is Omnicom’s ecommerce specialty agency focused on connected commerce consulting and eRetail services.  Transact coordinates and oversees delivery of connected commerce solutions that typically involve specialized contributions from several Omnicom agencies and is the guiding center of excellence for Retail Media practice. Transact also delivers highly tuned services that drive sales and share gains for brands on eRetail platforms like Amazon, Walmart.com, Instacart, Kroger.com, and more. Transact guides development of Omni Commerce, our bespoke set of software tools and data sources that powers ecommerce delivery for our clients.

Responsibilities include but are not limited to:

• Leading all Retail Media advertising activities for clients including but not limited to planning, strategy, hands on keys activation, reporting, and billing for Amazon, Walmart, Target, Kroger, Instacart, Criteo, Citrus and others. 
• Drive connected commerce thought leadership and Retail Media strategy for key accounts.
• Building, leading, and developing a best-in-class Retail Media team comprised of paid search and programmatic media managers and associate media managers.
• Coordinate across various internal and client teams to ensure strategies, solutions, and measurement are always connected (Retail Media, shopper marketing, operations, content, analytics, etc.).
• Help manage staffing needs including hiring, onboarding, performance reviews, career development, and utilization.
• Foster a positive team dynamic built on curiosity, trust, and ownership.
• Develop and contribute to internal and technology partner product roadmaps.
• Remain at the forefront of the Retail Media industry, helping to identify new opportunities and actively contributing to our body of knowledge and expertise across the company.
• Develop Retail Media playbooks, best practices, pitch materials, SOPs, POVs, etc.
• Guide the development of retailer paid search and programmatic Retail Media services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.

Minimum qualifications and skills required:

• 6+ years of retail paid search and programmatic media experience across one or more eRetail platforms (Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAds, and others).
• At least 2-3 years of team leadership and training experience with excellent interpersonal and communication skills.
• Demonstrable expertise across all aspects of retailer paid search and programmatic Retail Media with the ability to communicate media goals, challenges, and performance in broader business context.
• Skilled at driving enterprise level Retail Media strategies to achieve and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
• Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
• Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
• Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, off-platform media, etc.)
• Able to work in an agile environment.  Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
• Team player. Curious. Ambitious.
• Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.

Bonus experience (nice to have):

• Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
• Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
• Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms.

Transact is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class. . Compensation Range: $90,000-$140,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.