Associate Director, Omni Channel And Patient Engagement Data Strategy

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.

The Associate Director of Data Strategy will develop and execute Data Strategy plans to support Abbvie Patient Services in the areas of omni-channel tactics and Patient Engagement through in-person and virtual patient support teams. An Individual in this role will lead a team to drive data enablement, data literacy and standardization to deliver Abbvie Patient Care models data needs across multiple therapeutic areas. This role will report to the Director - Patient Services Data Strategy and Business Intelligence within the Marketing Analytics and Business Insights organization.

Responsibilities:

• Develop and execute a plan for data enablement across omni-Channel and Patient Engagement (call center and nurse support) domains. 
• Maintain a deep understanding of data needs to drive Omni Channel engagement across multiple therapeutic areas supported by the Patient Services organization.
• Define and build analytic data pipelines to standardize data across Web, display, Search, Print, Social Media, Patient Apps in addition to key patient service offerings of in-person/virtual nurse and insurance support in partnership with our technology team.
• Develop and maintain processes and artifacts to understand business rules for key metrics across marketing campaigns and Patient outreach programs.
• Drive the development of efficient, repeatable ETL processes for data ingestion, integration and standardization for analytics and reporting use cases.
• Oversee a program to develop data literacy among MABI - Patient Services team members.
• Create data inventories, catalogs & definitions inclusive of relevant Patient Service ecosystem concepts and ERD (Entity Relationship Diagrams) to ensure data accessibility, visibility and understanding is supported across all stakeholders.
• Execute data assessments across new or existing data assets and facilitate productive discussions among cross-functional partners to help bring a more holistic and integrated picture of business opportunities.
• In collaboration with MABI partners, consult with Abbvie Patient Services leadership and Business Technology Services, and identify tactical initiatives to deliver data and metrics for measuring/improving program execution.
• Define key project milestones, risk & contingency plans across a variety of initiatives, and communicate achievements against those milestones to various level audiences.
• Identify and secure an effective team of resources to execute solutions and plan for appropriate budget needs to build or onboard the solutions in a timely fashion.

• Bachelor's degree in one of the following fields: Business, Management Information Systems, Computer Science, Engineering, and/or Operations is required. Master's degree is a plus.
• 10-12 years of professional experience.
• 8-10 years of relevant experience in data analysis, data management, data delivery and business intelligence.  1-2 years of people supervision experience.
• Hands on ability with tools, programming languages and cloud infrastructure for ETL - SQL, Trino Snowflake, AWS.
• Strong experience with data enablement including dimensional data models, ETL workflows and SQL queries leveraging a variety of big data technologies to support the analytics value chain across descriptive and predictive analytics.
• Hands on Experience working with digital data across different channels like Web, Display, Search, TV/Media, Print, Social Media, etc.
• Experience with managing data across the consumer ecosystem aligned with data privacy compliance needs using third party platforms like LiveRamp (SafeHaven), Sales Force etc.
• Experience with campaign management/ad serving technology (i.e. Double Click, IAS, Google Analytics and social platforms: Facebook, Twitter, Pinterest & LinkedIn) and media data and activation platforms like DSPs, DCM, DMP, CDP etc.
• Knowledge of full-funnel digital advertising strategies by media type, including SEM, display, and online video advertising and how they can work together to drive the most efficient omni-channel experience for target audiences.
• In-depth understanding of people-based retargeting, cookie-based programmatic retargeting and/or other methods of paid media marketing.
• Strong understanding of KPIs and metrics used for measurement and tracking of consumer marketing initiatives and campaigns.
• Experience in setting up a data and analytics environment for tracking digital and media KPIs.
• Experience in business and/or analytics consulting roles for technology/analytics services companies a plus
• Experience working in a matrixed environment across commercial and marketing stakeholders.
• Project management experience, strong communication skills, written and verbal.