Associate Director, New Business Development

Company Description

REFID281244

Remote based role-- must be physically located within the US
 

Job Description

About this Job

The NielsenIQ team leads and manages all of NielsenIQ's relationships with consumer-focused manufacturers and retailers. The team includes thousands of professionals in the United States and Canada and coordinates all relationships for several hundred clients headquartered in North America, including major companies like Coca-Cola, Johnson & Johnson, Mars Inc. and Procter & Gamble, to name just a few. Client contacts range from CEOs through to brand, marketing, sales, category management, IT, insights & analytics, data science and market research executives at all levels. No other company in the world comes close to having the level of insight into consumers that NIQ possesses, nor the ability to integrate this information into truly unique insights for corporations. The Business Development team is charged with growing the penetration of NielsenIQ’s solution portfolio by acquiring new clients and expanding our already existing relationships.

As a Business DevelopmentAssociate Client Director, you will be responsible for leading relationships with an assigned group of highly strategic clients that currently purchase their base POS and Household Panel data from our main competitor. You will serve as your client’s single point of contact across all NielsenIQ solution areas (Analytics, eCommerce, Retail Collaboration, Technology, Innovation, etc.), to create integrated solutions to solve your client’s most pressing business issues. You will lead a cross-functional team to provide day-to-day servicing to your client base and ensure that service is exceeding the client's expectations. You will manage execution of client partnership growth plans, ensure that annual team financial targets are exceeded and ultimately convince your clients to transition their POS/RMS and Household Panel contracts to NielsenIQ ongoing. You will also support the senior level BD team members in their selling efforts against the larger and most strategic account pursuits for the company via internal thought leadership, sales enablement and operationally critical activities. Ultimately, splitting your time between your own accounts and support of more senior BD staff.

Responsibilities:

• Drive improved relationships with key client contacts across all areas of the client, increase client penetration, and improve awareness of NielsenIQ products and services to drive increased revenue sales growth. Be a true sales “hunter” to drive revenue.
• Build collaborative relationships with cross-functional NielsenIQ Client Business Partners, Client Teams and Practice Areas across all NielsenIQ areas (POS, Panel, Innovation/BASES, Analytics, Technology, Retail, Consumer Insights, Spectra, Connect Partners, Big Data, etc.)
• Collaborate with all partners to ensure Total Client revenue goals are achieved via Business Development efforts
• Engage with clients on business issues and link them to NielsenIQ analytic solutions
• Guide Practice Areas and client teams to ensure analyses drive value and result in client action
• Persuade clients to consider NielsenIQ to become their contractual primary supplier for POS/RMS data and related services via formal RFP’s
• Develop a clear understanding of NielsenIQ products and solutions.
• Develop and execute the Business Development Win Strategy
• Work all deals through the formalized NielsenIQ Enterprise Sales Process, and properly document the process and status in Microsoft Dynamics
• Drive high customer satisfaction willingness to recommend NielsenIQ to others in the industry.
• Support senior level BD staff with internally critical operational, sales enablement and thought leadership types of activities.

Qualifications

• 5-10+ years of experience in the CPG industry and/or related sales, category management, market research/analytics space, including POS/Panel data
• Relevant experience with the application of NielsenIQ or IRI syndicated POS data, household panel data, analytic modeling techniques, research techniques, and related technology platforms
• Consultative client skills and Innovative problem solving skills
• Ability to write and deliver effective proposals and presentations
• Multi-tasking and Project Management skills
• Demonstrated team and project leadership abilities
• Ability to develop and implement a strategic vision
• Strong knowledge of the CPG industry and client organizations
• Related Industries: Consumer Packaged Goods, Consulting, Information, Sales, Analytics, Big Data, SaaS
• Proven and quantifiable overachievement of revenue, sales and profitability objectives; strong pipeline management skills with a track record of predictability and consistency
• Proven skills managing selling cycles from four week to six months in duration
• Working and pragmatic knowledge of various syndicated data offerings; ability to translate data knowledge into tactical and strategic solution frameworks
• Bachelor's degree; Master’s degree a plus

Required Demonstration of Following Competencies:

• Very strong Influencing, Sales and Negotiation skills.
• Detail-oriented team player with great problem-solving and project management skills.
• Strong oral and written communication skills.
• Strong presentation skills.
• Ability to multi-task.
• Ability to manage a large cross-functional and matrixed team.
• Knowledge or Salesforce.com, SalesLoft and LinkedIn Sales Navigator a plus
• Requires an autonomous leader, though you will be coached and supported by a highly experienced and hungry team

Additional Information

Our Benefits 

• Flexible working environment 
• Health insurance 
• Parental leave 
• Life assurance 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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