Associate Brand Manager

Overview:

Reporting directly to the Brand Marketing Manager, the Associate Brand Manager will play a pivotal role in shaping and executing the brand strategy for Beko, a leading global home appliance brand known for innovation and quality. This dynamic position requires a creative and strategic thinker with a minimum of 5 years of hands-on experience in brand management, a proven track record of successful brand campaigns, and the ability to collaborate across cross-functional teams.

Duties and Responsibilities:

1. Brand Strategy and Communication:

• Collaborate with the Brand Marketing Manager to contribute to the development and execution of the brand-building strategy and integrated communication initiatives.
• Assist managing overall brand architecture and messaging for Beko US brands, across all channels including campaigns, website, social media, events, email marketing and other marketing activities.
• Adapt global projects, campaigns, and initiatives to the US market, tailoring them to resonate with the target audiences to increase brand awareness.
• Follow performance targets and drive promotional/category level performance of marketing activities.

2. Creative Production Oversight:

• Oversee the end-to-end creative production process, ensuring seamless execution of marketing campaigns from concept to delivery.

• Support the content creation process for brand and product communication, collaborating with local and global teams on visuals, videos, catalogues, and BTL materials.
• Drive the creation of detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future Beko.

3. Agency Management & Collaboration:

• Lead a cross-agency team, including creative, social, media, and PR, to develop breakthrough communications that enhance brand equity and drive long-term business growth.
• Actively collaborate with internal and external cross-functional teams, including Product Marketing, Global Marketing, After Sales, as well as key leaders in our Sales organization to ensure alignment of our brand across all marketing activities for Beko.
• Work cross functionally across departments, as necessary, to ensure the brand is represented according to defined guidelines.

4. Budget Management:

Support in managing the overall brand communications budget, optimizing resource allocation for maximum impact and return on investment. Ensure cost-effective execution of marketing initiatives without compromising on quality or impact.

5. PR:

Assist in the creation and/or review of all external and internal press releases, press kits, messaging strategies, position statements, and media pitches. Organize and manage media activities to enhance brand visibility and reputation.

Requirements

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field;
• Minimum of 5 years of experience in brand management
• Proven background and experience in planning and executing brand campaigns, ability to think creatively, coupled with strong analytical and project management skills
• Team collaborator with a desire to work cross functionally.
• Proficient with MS Office Suite (Word, Excel, PowerPoint)

Qualified applicants must be a U.S. Citizen or Legal Permanent Resident card holder. Sponsorship is not available for this role.