Assistant Or Associate Director For Marketing And Communications

Level: Experienced

Job Location: Earlham College - Richmond, IN

Position Type: Full Time

Education Level: 4 Year Degree

Job Category: Administrative

Earlham College is a Top 100 National Liberal Arts College located in Richmond, IN, a small city that's just a short drive away from several major metropolitan areas including Dayton, Cincinnati, Indianapolis and Chicago.

Richmond and Earlham have a symbiotic relationship. Through research, studies, internships and volunteering, Earlhamites offer Richmond expertise and service as Richmond offers our students the chance to gain valuable, real-world experience. Our community assumes no religious affiliation but follows Quaker principles and practices, which include respect for persons, integrity, a commitment to peace and justice, simplicity, and consensus-based community decision-making. Earlham is committed to and proud of being a diverse and inclusive place most clearly visible in our student body: 20% of our student body are international, coming from 60+ nations in 2022, and 24% are domestic students of color. Faculty and staff also bring tremendous diversity to the College; many have lived and worked outside the United States, and they make a point of drawing on those experiences in their interactions with students. Additionally, Earlham makes it a priority to serve as a safe and welcoming place for LGBTQ+ communities and has a four-star rating on the Campus Pride Index. Our community is characterized by respect for every person and a commitment to social justice. Equity and inclusion are central to Earlham's institutional priorities and our leadership is committed to widening the path to an Earlham education.

Earlham College is seeking an Assistant or AssociateDirector for Marketing and Communications to join our team!

Summary: We’re a small team full of big thinkers, and we’re looking for someone who can connect people and ideas to bring the Earlham story to life in vivid and novel ways. Since 1847, Earlham has inspired students to use their work and their lives to change the world — For Good. Earlham is a global community with a shared commitment to diversity, equity and inclusion. The College’s ideals of integrity, respect for persons, and community inform every aspect of our work. Our team and our campus are uncommonly collaborative, and strong relationships are central to our success. We are the stewards of Earlham’s brand and public image, and we understand that our work comes with great responsibility. With that in mind, our team has a shared commitment to excellence and we hold our work to the highest standards — for us, good enough is never good enough.

If it sounds like Earlham is the ideal place to grow and thrive in your career, that’s because it is.

Roles and responsibilities

The Assistant or AssociateDirector for Marketing and Communications tells impactful stories around Earlham initiatives and activities that build interest, enhance reputation and support strategic priorities at Earlham College and Earlham School of Religion.

The Assistant Director plays a key role in the Marketing and Communications team, working closely with campus partners to plan, develop and execute integrated Marketing and Communications initiatives that support institutional priorities. These include email campaigns, print collateral, digital marketing, social media, traditional advertising, and other media. To better communicate with defined audiences, the Assistant/Associate Director creates and executes segmented Marketing and Communications plans and assists the Director of Marketing and Creative with paid media campaigns.

In collaboration with the Director of Marketing and Creative Services, the Assistant/Associate Director will develop a set of performance benchmarks and a regular reporting schedule to assess the effectiveness of Marketing and Communications efforts.

The ideal candidate will be committed to deeply understanding, anticipating and meeting the needs of campus partners, particularly the staff in Institutional Advancement. As such, the success of this role hinges on the cultivation of strong and productive relationships and a willingness to immerse oneself in Earlham’s ethos and culture of collaboration. If this role is working as it should, our campus partners will consider the assistant director not just a service provider, but as an integral part of their own teams.

With this in mind, the Assistant Director works closely with the Marketing and Communications team and colleagues on campus to:

• Serve as the initial point of contact for campus partners to understand their strategic and tactical needs, establish budgets and deadlines, develop and execute projects.
• Assess, coordinate and work to meet the content needs of campus partners.
• Develop and share Marketing and Communications plans, both comprehensive annual plans to guide the workflow of Marketing and Communications and event- or initiaitive-specific plans for individual campus partners.
• Collect and interpret performance metrics for digital communications including email, social and paid media.
• Initiate and coordinate the repurposing of content for additional uses across media and divisions (i.e. repackage a magazine story into a social media post for the alumni accounts or rewrite an admissions testimonial for a fundraising solicitation).
• Write copy for emails, publications and other strategic communications initiatives.
• In collaboration with the Project and Marketing Operations Manager, track and provide updates on project status to campus partners and ensure that all projects adhere to established deadlines and budgets.
• Ensure that the work of the Marketing and creative teams meets or exceeds client expectations
• Identify opportunities to strengthen brand messaging and build brand fluency.
• Identify gaps in existing communications flows or opportunities to reach new audiences through the creation of new messaging, campaigns, or publications.

Essential Functions:

• Collaborates with internal stakeholders to create and execute communication plans and marketing content for specific initiatives, events, campaigns or special projects.
• Develops, implements, and evaluates a comprehensive multi-channel Marketing and communication strategy and content calendar.
• Serves as lead copywriter for advancement communications in accordance with Earlham editorial standards and style guides, policies and branding guidelines, and industry best practices.
• Identifies and writes fresh, compelling content and stories that will resonate with defined audiences.
• Plays a lead role with planning, researching, writing, proofreading and editing copy for all forms of advancement communications: email, print, web, social media, publications.
• Reviews and edits materials for consistency and accuracy.
• Works with Marketing and advancement staffers to identify KPIs; provides regular performance reports.
• Researches and evaluates current methods and trends in print and electronic communication and marketing, both within and outside of higher education.
• Works collaboratively within internal frameworks for approvals to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility standards.
• Analyzes data to assess the effectiveness of communications efforts and deliverability of email campaigns; leverages best practices and higher education benchmarks to evaluate ROI.
• Monitors and researches other institutions' marketing approaches and industry- specific trends; provides recommendations for immediate or future adjustments to strategy.
• Consults with Earlham’s Marketing and Communications team on needs for photography or other multimedia assets that can strengthen and enhance Marketing and Communications efforts.
• As necessary, plans and writes messages to other constituents.
• Completes other projects and duties as assigned.

• Bachelor’s degree in a related field or relevant experience
• Strong writing and editing skills, including knowledge of grammar, punctuation, and spelling; copywriting experience preferred.
• Working familiarity with design tools within the Adobe Creative Cloud and strong visual communication skills; some graphic design experience strongly preferred.
• A passion for creativity and innovation.
• An unwavering commitment to quality.
• Experience with social media marketing (including analytics), content management systems (Earlham uses WordPress), and email marketing.
• Experience with photography and/or videography is a plus
• Attention to detail
• Ability to work on a collaborative team and prioritize and meet competing deadlines

• Be a positive example and resource to all Earlham Students

Benefits Working at Earlham:

• 2024 Earlham Employee Benefits Guide
• Medical, Dental, and Vision Insurance*
• Company paid Long-Term Disability after 1 year of full-time service*
• Basic and Voluntary Life insurance*
• Employee Assistance Program*
• Campus Store Discount
• Free ticket vouchers for Richmond Symphony Orchestra
• Wellness Center Free Membership or Discount for eligible employees
• Athletic Games-Free entry to all home games Earlham Athletics
• Free entry into most Theatre/Music shows
• Tuition Benefits for Immediate Family for eligible employees*
• 403(b) Retirement* – For eligible employees, Earlham will contribute a non-elective contribution equal to 5% of gross pay after 2 years of service. After 3 years of service, this non-elective contribution increases to 8%. Vesting credit is available for new employees with previous service in the education sector with required documentation.
• Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID

*All employee benefit offerings are subject to employee eligibility per plan documents.

This position is an in-person role with the option of one hybrid/WFH day a week

The review of applications will begin immediately and continue until the position is filled.

To Apply

Earlham College is an equal opportunity employer committed to building a diverse community, one that reflects the makeup of society at large and that particularly welcomes and supports individuals from groups that have been historically marginalized because of factors such as race, ethnicity, sex, gender identity, gender expression, sexual orientation, socioeconomic class, and physical ability. The College strongly encourages applications from women and people of color. As an institution with a Quaker identity, the College also solicits applications from members of the Religious Society of Friends (Quakers).

Earlham's Work Authorization Policy

Earlham utilizes E-Verify to confirm employment eligibility for all newly hired employees within the United States.