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Form of workWho We Are
Sure, you know Estee Lauder, but do you know the Estee Lauder Companies Inc. full family of brands? We're also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced... just to name a few. You know us. You love us. Why not work with us?
We connect with our customers anytime, anywhere, from any device. We're committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It's also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.
About The Team
Come join us as we transform beauty online! At ELC, we are building new digital capabilities to amplify the magic of our brands. In building a new Digital Catalyst team, we are reshaping the future of how we market, modernizing the way we reach customers and think about data.
What You'll Do
The Associate Manager, Paid Searchwill supportthe North America region and play an importantrole in accelerating our online business. This individual will join a new team of hands-on growth marketers that will transform our retailer.com business and develop new, critical marketing capabilities for ELC. They will be responsible for deploying and optimizing our Paid Search investment on one of ELC's largest retailers. They will oversee campaign management, measurement, and A/B testing to drive sales and improve media efficiency across our portfolio of brands.
Roles & Responsibilities:
Manage Paid Search investment across key retailers and brands
Deploy, optimize, and measure Paid Search campaigns (this is a "hands on keyboard" role!)
Partner on experimentation (A/B testing), attribution, ROI measurement and optimization for retailer sponsored products
Proactively identify new opportunities and build recommendations to maximize sales via new ad groups, ad copy testing, landing page optimizations, and keyword expansion, bid adjustments, etc.
Analyze campaign data and trends over time and report findings to brand "clients"
Present Paid Search results to internal stakeholders and provide insights on performance vs. KPIs and education on retailer algorithms
Manage budgets to ensure spend meets contractual requirements and performance objectives
Identify opportunities to reduce manual efforts and increase returns across the ELC portfolio
Constantly test new strategies to update and develop best practices
Qualifications
What We're Looking For:
2-3 years' experience in analytical marketing roles
Hands on keyboard experience in performance marketing, specifically Paid Search, with ability to manage and optimize PPC campaigns
Experience with retailer sponsored products or Paid Search preferred (e.g., Criteo, CitrusAd, PacVue, Amazon, Walmart, Macy's, retailer media networks, etc.)
Ability to derive insights from data; fluent in slicing and dicing data to glean insights and summarize performance
Flexibility to work in a fast-changing environment and curiosity to drive ongoing optimization
Proactive nature, with the ability to identify opportunities early and recommend new strategies
Strong time management skills, with the ability to work across multiple brands and retailers concurrently
Familiarity with presenting Paid Search information to cross-functional counterparts (e.g., brand marketing, Online marketing, key account management, etc.)
The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
