Assistant, Crm Targeting

About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Job Overview:

The Retention Marketing Team is responsible for driving growth and optimizing customer lifetime value through our owned media. The team is responsible for the customer contact strategy, lifecycle, and end-to-end campaign execution for all retention channels: Email, Mobile, Site Targeted Content, Direct Mail, and POS.

Essential Functions:

• Support daily operations for digital retention marketing tactics
• Manage status of daily campaign operations as the primary contact for Retention Marketing tactic, Vendor’s Production, and QA teams.
• Point of contact for training, user issues, escalating system issues, and requesting enhancements.
• Manage and improve Retention Marketing tactic workflow by tracking all defects for creative process and late change requests and provide corrective recommendations
• Work collaboratively with cross-functional teams including CRM, Marketing Strategy, Creative, Site Merchandising, Content Engineering, and Quality Engineering teams.
• Assist in trouble shooting and communicating CMS tool issues with internal support team. Provide recommendations for CMS tool enhancements for improved production efficiency.
• Customer Experience management – make functional and creative execution recommendations

Qualifications and Competencies:

• We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply.
• 1-2 years related experience

• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Knowledge of email, Internet and Direct Marketing methods required.
• Computer skills and proficiency with Microsoft Office software (World, Excel, PowerPoint, etc.) and database applications required
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to think creatively, strategically, and technically
• Ability to work a flexible schedule based on department and Company needs.
• Knowledge of MS Office computer programs are required