Analyst, Marketing Strategy - Health Care Delivery Growth

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric Health Care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make Health Care more personal, convenient and affordable.

Analyst, Marketing Strategy – Health Care Delivery Growth

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric Health Care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make Health Care more personal, convenient and affordable.

Position Summary

At CVS Health, we are a health solutions company focused on bringing our heart to every moment of our customer’s health and are looking for innovative marketing leaders who think big and push boundaries to drive business results with the consumer at the center.

The Analyst, Health Care Delivery Audience Growth is responsible for supporting a retail program to help grow and engage ExtraCare seniors. In this role you will help to define a retail program to attract, inspire, engage, and convert new and existing customers. You will provide end-to-end execution support of in store activations, including ideating on new tactics, managing a calendar of tactics, and thinking through how tactics come to life in retail stores. This role requires a high level of attention to detail to help bring tactics to life.

An ideal candidate is excited about supporting the execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable with ambiguity. The Program Manager will report directly to the Senior Manager of Senior Omnichannel marketing.

Key Responsibilities

• Responsible for supporting programs utilizing retail assets to drive senior audience growth
• Support in execution and day-to-day management of end-to-end deliverables, including journey mapping, deploying loyalty offers, and bringing events to life
• Define key KPIs to measure program success
• Seek new opportunities to innovate the retail space and rethink user journeys to create best-in-class customer experiences
• Continuously assess tactic results, and optimize to improve performance

Key Skills

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
• Ability to take on tasks outside of immediate scope to help team mission if necessary
• Familiar with retail landscape
• Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders
• Ability to manage multiple projects and tight timelines

Required Qualifications

• 1+ years of marketing experience with a foundation of business, retailer, and consumer understanding
• 1+ years of retail marketing or retail agency/strategy experience

Preferred Qualifications:

• Offers ideas to teams, successful at changing process if inefficient or offering suggestions for team to consider
• Experience with Tableau, or equivalent BI programs preferred

Bring your heart to CVS Health

Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric Health Care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work BehaviorsTM support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make Health Care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day.

CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.