Agriculture Communications Specialist

The Minnesota State Fair has a rich history of showcasing Minnesota's finest agricultural products through exhibits, education and competitions. Attendees from all 50 states and all around the world attend the Great-Minnesota-Get-Together to learn and enjoy these programs.

The Minnesota State Fair's competition department is responsible for coordinating hundreds of agricultural competitions including livestock, agricultural products and more! The Agriculture Communications Specialist is responsible for the coordination of communications for agricultural and competitive events and competitions for the Minnesota State Fair and Minnesota Beef Expo.

Essential Functions

• Coordinate exhibitor communications, including:
  • Create and send informational and marketing emails to arts, agriculture, livestock and horse show exhibitors.
  • Create, execute and track the State Fair agriculture social media campaigns.
  • Manage fair-time use of website, screens, and other communication technologies.
  • Create show catalogs and manage printing and distribution.
  • Manage fair-time results proofing and posting.
  • Proofread and edit competition department publications.
• Coordinate Beef Expo communications and youth programming, including:
  • Maintain the Beef Expo website.
  • Organize Beef Expo social media campaigns on Instagram and Facebook.
  • Coordinate the Minnesota Youth Beef Experience Program (MYBEP) and MYBEP Symposium.
  • Create show catalogs and manage printing and distribution.
• Administer and execute the Beginning Exhibitor Livestock Learning Experience (BELLE) grant program and reception.
• Administer the State Fair Scholarship program.
• Gather information and assemble submissions for the IAFE Agricultural and Competitive Exhibits awards.
• Coordinate livestreaming and livestock photography services.
• Assist with development of sponsorship opportunities for agricultural and competitive events and competitions.
• Collaborate with the marketing department to promote agriculture and competition exhibits.
• During peak activity times, work extra daily hours and periods with no days off. This will include weekends and extended hours in the month of August, during the 12 days of the fair and during the annual Beef Expo.
• Assist with tasks as assigned by either the immediate supervisor or other members of the competition team.