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Form of workOverview
About the Role -We are looking for an experienced Account Manager who can support and drive high valued performance results for Instacart's ad products through optimizations and upsells while communicating the value of Instacart to partners.
About the Team- The Advertiser Success Team is a collaborative, empowered and solution-oriented team focused on being customer-obsessed with CPG advertisers. Under the Advertiser Success Team, the Campaign Management and Account Management teams create, manage, and grow ecommerce campaigns through sharing reporting and insights with advertisers.
About the Job
- Collaborate with the Sales Team to build trusted CPG relationships
- Serve as the main point of contact for all pre and post sale activities including media planning, campaign reporting, optimization and performance
- Create media plans matching partner goals and provide ad product offerings to partners
- Provide weekly reports to advertisers with sound optimizations to improve campaign performance and achieve advertisers' KPI
- Lead CPG cadence calls to present campaign and category insights with a data driven approach; use data to tell stories to show impact of ad campaigns
- Present compelling category and advertiser specific business trends and insights
- Proactively pitch cross-sell and upsell opportunities to advertisers
- Be a partner advocate during pilots and internal cross functional feedback sessions
- Compile campaign wrap reports owing follow up and actionable takeaways
- Partner with cross functional teams and spearhead the creation of the Quarterly Business Review; present campaign insights to CPG advertisers with an analytical mindset
- Develop a deep understanding of Instacart's evolving full funnel advertising suite and strategy
- Actively participates in gap to goal planning and manages quota over multiple business units
About You
Minimum Qualifications
- Undergraduate college degree (BA/BS) required
- 3+ years of similar work experience
- Proven track record of building strong customer relationships
- Knowledge of paid search, display, account management, ad serving, CPG or e-commerce
- Intermediate skills with Microsoft Excel, Google Drive (GMail, Docs, Sheets and Slides)
- Ability to work independently, manage multiple priorities and take initiative in a high paced environment
- Succeeds in an external facing role, confidently communicates with advertisers and key stakeholders
- High attention to detail, exceptional organizational skills and creative problem solver
Preferred Qualifications
- BA/BS degree in business, advertising, commerce, digital marketing or related field is preferred
- Comfortable using Salesforce to track and optimize impact
- Comfortable pulling data from Tableau, and Mode
- Comfortable analyzing data with the ability to interpret and tell a story in a client-facing role
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