Account Manager

Array Digital, a leading digital marketing agency catering exclusively to the legal sector, is on the hunt for a dedicated Account Manager. This role requires a unique blend of marketing expertise and an understanding of the nuances of the legal industry. As an Account Manager, you will play a pivotal role in the success of our client relationships and campaigns, ensuring law firms effectively navigate the digital landscape and achieve their marketing objectives.

The ideal candidate is not just an Account Manager but also a strategic partner for our clients. With a minimum of 3-5 years of digital marketing experience in account management, you'll act as the bridge between Array Digital's services and the specific needs of our clients. We're looking for a proactive problem solver, a communicator par excellence, and someone with the vision to see where a client needs to be and the expertise to help them get there.

This position involves a deep understanding of our client's goals and the creation of tailored digital strategies to meet these goals. It's about cultivating trust, ensuring consistent communication, anticipating challenges, and celebrating successes.

Core Responsibilities

Client Relationship Management:

• Serve as the main point of contact for legal clients, ensuring consistent, transparent communication to facilitate effective collaboration and feedback.
• Understand client objectives and deliver customized digital marketing strategies in line with their goals.
• Anticipate client needs and proactively address concerns or potential issues.

Strategy Development & Execution:

• Collaborate with cross-functional teams to implement marketing campaigns.
• Monitor campaign performance, ensuring that KPIs are met or exceeded, and provide periodic updates to clients.

Industry Insight:

• Remain updated on industry trends, especially in the legal digital marketing arena.
• Leverage legal industry knowledge to identify opportunities and challenges unique to law firm clients.

Reporting & Analysis:

• Present monthly/quarterly performance reports to clients, explaining analytics in an easily digestible manner.
• Offer insights and recommendations based on data-driven analysis to optimize client campaigns.

Collaboration & Teamwork:

• Work closely with internal teams, including content, SEO, PPC, and design, to ensure seamless campaign execution.
• Participate in internal training sessions, sharing legal industry insights with colleagues to bolster the team's collective expertise.
• Provide input into the strategic direction and associated tactics of client accounts based on a strong understanding of their marketing and business objectives
• Collaborate with the Project Manager to estimate client projects and allocate time among agency team members.
• Ensure timely client communication, compliance, and conflict resolution.

Objectives

• Be the main point of contact between the clients and the operations team.
• Be knowledgeable of the duties of the operations team in order to answer client questions effectively.
• Build trusting relationships with clients throughout the lifespan of their engagements.
• Develop a thorough understanding of our services.
• Address client queries effectively and in a timely manner.

Daily and Weekly Responsibilities

• Manage communications via the client support portal for generic requests.
• Maintain frequent communication with the clients via phone and email to build strong relationships and ensure their satisfaction with our services.
• Organize and facilitate monthly and quarterly strategy meetings with clients.
• Facilitate monthly reporting.
• Be the main point of contact for our clients and manage any questions or requests that arise.
• Support the operations team by facilitating communication with the clients, scheduling meetings, and providing additional support when necessary.
• Coordinate with clients and team members to solve problems, resolve scope, and ensure we are providing quality service.

Required Qualifications

• You have a minimum of 3-5 years of Digital Marketing experience in account management.
• In-depth understanding of GSuite (Drive, Docs, Sheets, Gmail, etc.)
• Previous experience using project management software (Asana, Monday.com, etc.)
• Previous experience using business communication software (Slack, Gmail, etc.)
• Excellent verbal and written communication skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to convey complex digital marketing concepts in a clear and understandable manner to clients.
• Strong ability to prioritize and complete multiple projects simultaneously.
• Exceptional organizational and time management skills.
• Proficiency in using digital marketing tools and analytics platforms.

Preferred Qualifications

• Bachelor’s degree or higher in Communication, Marketing, or a related field.
• Experience and understanding of the legal marketing vertical beneficial
• Understanding of website performance metrics
• Basic knowledge of website infrastructure
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and email marketing software
• Spanish fluency is a bonus

Benefits

• 401(k) with employer matching
• Health insurance
• Vision insurance
• Dental Insurance
• Life insurance
• Employee discount
• Paid time off
• Remote work
• Referral program
• Funding for continuing education
• A smart and highly capable team that desires colleagues who actively contribute in all aspects of their job
• Freedom to share ideas, implement change, and improve operations — each individual has an opportunity to add value.
• Leadership is readily available and really cares about the team. You are a priority. If there’s something you would like to add or improve, tell the team.
• The best ideas come from within!

Why is Array Digital Different?

At Array Digital, we take pride in our commitment to providing genuine, results-driven solutions for our clients. We devote the necessary time and effort to thoroughly analyze, plan, and execute tailored strategies that align with each client's unique needs and goals.

We prioritize the well-being and success of our team by ensuring they have a manageable workload that allows them to focus on delivering high-quality service. We value our team members as professionals and treat them with the respect and kindness they deserve. As a result, our team enjoys a stable work environment with minimal turnover, where they feel motivated and supported.

Our President, who has experienced the challenges of being a strategist with an overwhelming client load and unrealistic expectations from previous employers, has crafted a unique environment at Array Digital. This thoughtful approach empowers our strategists to excel in their roles while fostering a positive and collaborative atmosphere that contributes to the overall success of our clients and the company as a whole.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience level:

• 3 years

Schedule:

• Monday to Friday

Application Question(s):

• Being an Account Manager demands effective collaboration with internal teams. Please describe a scenario where you facilitated smoother workflow or improved communication between a client and an internal team. What were the challenges you faced, and how did you address them?
• Imagine you've received feedback from an internal team that a particular client's demands are causing strain and impacting the morale of the team. Yet, from the client's perspective, their requests are justified, given their strategic goals. How would you handle this situation, ensuring both the well-being of your team and the satisfaction of the client?

Experience:

• Digital marketing: 3 years (Required)

Work Location: Remote