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SalaryThe Academic Marketing Manager is responsible for marketing efforts targeted to academic institutions and higher education space. They will lead efforts at Academic industry conferences on behalf of Hachette Book Group publishers.
This position is based in our New York office on a two-day per week hybrid schedule.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Promote Hachette’s presence at conferences and execute multi-channel marketing campaigns to effectively reach academic audiences, utilizing channels such as email and content marketing, webinars, curate website landing pages, and events.
- Manage booth space, furnishings, display, signings, materials, and logistics for 2 - 3 academic conferences a year
- Oversee the Exam and Desk Copy process for Course Adoptions
- Create and administer weekly and monthly newsletters
- Review conference proposals and manage author participation, plan related author events
- Facilitate correspondences & mailings
- Collaborate with the Academic and Library Marketing to create clear objectives, timelines, and to review longer-term projects, such as diversity outreach, and educational market changes
- Coordinate with Publisher Marketing Teams to ensure alignment between Academic Marketing efforts and overall business objectives
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- 2 -3 years’ marketing experience with a focus on academic or higher education preferred.
- Ability to plan and execute Academic marketing campaigns across all academic disciplines.
- Strong communication skills (verbal and written) with the ability to communicate effectively in both individual and group settings.
- Must be results driven and take appropriate steps to achieve goals while taking ownership of situations as needed.
- Flexibility to travel for events and/or meetings and ability to lift boxes of books is required
- The ability to work both independently and collaboratively within a team, with the proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit.
- Strong organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail.
- Proficiency in the Microsoft Office Suite (Excel, Word and PowerPoint), as well as with Canva and WordPress.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $65,000 - $70,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
