Web & Seo Manager

Company Description

About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Adtalem believes in a culture of collaboration, creativity, and innovation.

 

Job Description

In partnership with the Senior Creative Director, you will be responsible for Adtalem’s overarching web strategy, driving UX and design optimization, cross-channel integrations as well as day-to-day enhancements, updates and reporting for the Adtalem website. You will work closely with business owners, as well as cross-functionally with other teams.  
   

Essential Duties and Responsibilities  

• Lead the management of websites to build engagement with stakeholders, community members and alumni to deliver against business objectives  

• Lead SEO efforts to drive Organic Search traffic and revenue increases on all content produce for website  

• Produce & manage keyword research, technical, content, link, reporting and audits.  

• Analyze and report on SEO performance metrics, identifying areas for improvement and implementing changes accordingly  

• Make recommendations regarding optimization or implement directly when appropriate  

• Create SEO strategies across multiple search engines  

• Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT)  

• Own web requests/intake and partner with IT to develop new features and functions on the site  

• Create tickets and test IT enhancements  

• Build and maintain web pages in the website CMS  

• Create and maintain Google Analytics reports  

• Communicate website insights with leadership on a monthly and ad-hoc basis  

• Create efficient processes and demonstrate effective project management  

• Proactively provide insights and recommendations   

 

 

Qualifications

Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  
  
 

• Bachelors’ degree in Web Development/Design, Marketing, Communications, Business or equivalent preferred  

• Minimum 5-7 years experience.  

• Strong digital analytics (Google Analytics, Adobe Analytics, Webtrends, Coremetrics) and metric skills required  

• Excellent project management skills required  

• Strong communication and presentation skills required  

• Strong teaming and collaboration skills required  

• Experience with Drupal, HTML, CSS and other coding languages  

• Familiarity with agile methodology a plus  

• Strong understanding of user experience and user interface design and how they can best be leveraged to achieve organizational goals and objectives.  

• Extensive experience in digital website media platforms, mobile app development, and more.,   

• Experienced in HCD (human-centered design), stakeholder management, client relations, analyzing/synthesizing data, building KPIS, advising clients on product strategy, and simplifying complex tech environments  

• Software proficiency in AutoCAD 2013, SolidWorks, Adobe CC Suite: InDesign, Illustrator, Photoshop, JavaScript, jQuery, Figjam, Google Suite, Miro, and Mural  

• Verticals: Healthcare, Education, Government  

  

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $68637.22 and $124230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

 

 

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation