The Digital Producer is a member of the Club Marketing team, and is primarily responsible for coordinating with the assigned Clubs and MLB staff to ensure the timely production and execution of a Club’s digital initiatives.
This high-profile, fast-paced, and challenging opportunity allows the Digital Producer to make a significant contribution to the success of MLB and the assigned Clubs. This is an hourly role that requires the flexibility to be available nights and weekends throughout the year; occasional travel may also be required.
CANDIDATE PROFILE
Education and Experience
- 4 year degree from an accredited university in marketing, digital marketing, communications, or related field, OR equivalent relevant experience
- 3+ years experience in a comparable digital production role strongly preferred
- Demonstrated experience with project coordination
- High-level proficiency with Adobe Photoshop and Microsoft Office, along with proficiency in Adobe Illustrator
- Demonstrated understanding of semantic, handwritten XHTML and CSS
- Demonstrated knowledge of current online marketing concepts, strategies, and best practices
- Working knowledge of email marketing software systems
- Familiarity with game of baseball preferred
ESSENTIAL FUNCTIONS
Conducting Core Work Activities
- Produces digital content for Club websites and apps via a Content Management System
- Produces, tests, and sends commercial and service-related email communications to Club fans
- Produces, tests, and sends push notifications to applicable fans from the MLB Ballpark app
- Produces transactional and non-transactional forms
- Optimizes the information architecture and performance of Club websites
- Works with various technical/product groups to help execute additional digital-focused projects and programs for Clubs as needed
- As a part of Club initiatives:
- Provides guidance and best practices to Clubs on the organization of digital content and functionalities to enhance the user experience and meet Club business needs
- Creates and edits photos, images and promotional graphics
- Maintains a Club’s calendar of year-round baseball and non-baseball promotional events via a CMS
- Serves as a point person for troubleshooting and fixing technical and design issues
- Builds email audiences from Club-provided lists
- Provides additional digital production and QA support for the MLB Club Marketing Department
Supporting the Needs of Stakeholders
- Executes against project plans to ensure timely and accurate completion of assigned tasks
- Collaborates with manager and stakeholders to support business needs
- Generates and provides timely and accurate updates in the form of reports, presentations, etc.
- Communicates in a clear and concise manner that is easy to understand
Per the pay transparency law, the hiring range for this position is an hourly rate of $25.00 to $27.00. The actual offer will carefully consider a wide range of factors, including your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision.