VP of Sales and Marketing

avad3 Event Production is looking for an experienced VP of Sales and Marketing to help us continue to grow!

ABOUT THIS ROLE

As a small business, we’ve experienced tremendous growth over the past few years. We’ve scaled up, established our culture, and now are ready for the next phase of growth. We are actively multiplying our size, and plan to grow even further in the coming years.

We need someone who can show up equipped with experience, ready to continue to build our growth team. Our team is ready with capacity to serve on bigger and further opportunities, and we believe you’ll help lead the way. We need event planners who have never heard of us to place their trust in our hands on their biggest days of the year. You’ll be selling and promoting an incredibly capable team, knowing you can stand behind the promises of service you’ll be giving.

EMPOWERED AND EQUIPPED

Once oriented, you’ll be entrusted as the voice of the brand, through written, video, and other forms of outbound communication. You will have a strong partnership with our owner in helping current clients grow as well as obtaining new projects with ideal clients. You’ll have a budget for internal team, external support, and promotion. You’ll be equipped with technology that works, an environment that fosters creativity, and a team that believes in you.

WHAT’S AT STAKE?

This paves the way for what’s next for us. If we cannot find the right person, or that person cannot succeed, we’re stuck where we are. We’re ecstatic with our past, thankful for our present, but we’re not satisfied to stay here. If performance here stalls or we’re unable to gain traction, we’ll be stuck at a size in a market smaller than what we’ve set our dreams and goals towards. Our clients are pleased with our team, and we believe once others hear and try us, we’ll be able to serve more clients, and our current clients, at a higher level. Not achieving that would stifle the momentum and growth our team is excited about and hopeful towards.

Requirements

THE PERFECT FIT

We believe the best applicants will be some mix of a few different backgrounds. You’re familiar with B2B marketing and sales for a services-based organization like avad3. You’re experienced managing a right-sized budget for a 50-person small business.

You can project manage initiatives that are bigger than yourself. You have experience in marketing and sales but are ready to lead, ready to have the reins yourself after serving other marketing and sales leaders for years. You’re driven by growth and want to be rewarded by sharing when we win. You’re excited for this, you understand what’s at stake, and confidence from your past emboldens you to take this on for your future.

WHAT DOES SUCCESS LOOK LIKE?

Over the coming years we believe our size will grow by multiples. This Sales and Marketing team leads the way. You’ll lead a small but mighty force, supporting your strategy, while you serve and report directly to our owner. The success and growth of our team is counting on your success in gaining us a focused following of people who need exactly what we do best.

KEY RESPONSIBILITIES

• Leading and driving business growth by increasing quality leads and closing work within our ideal target market.
• Evaluating and developing our marketing and sales strategies.
• Managing our small growing Marketing and Sales teams, including external firms & freelancers.
• Partnering with other leadership team members to develop a long-term plan for company growth.

PROJECTS, METRICS, AND TARGETS

• Identify with clarity the precise targeted lead persona of who gets the most value from how our team delivers every day.
• Ideate, plan and execute creative promotional initiatives to introduce potential clients to us on a national level.
• Cultivate, nurture and grow lists of followers with email campaigns that are helpful and educational, on-brand, with our intent of serving selflessly prioritized above selling.
• Empower the sales team with assets that turn complicated one-on-one custom selling into useful guides to empower clients to make informed decisions self-reliantly.
• Follow-up, qualify, listen and watch for followers to raise their hand opting-in to speaking with someone from our sales team about upcoming needs they have. A follower becoming a client is a joint-force between your marketing team and sales team, and then you’ll continue to nurture that contact keeping them an informed, long-term follower of all the good our team is doing for clients just like them.
• Turn highly qualified leads into closed sales that will lead to solid revenue growth.

Benefits

BENEFITS

• 401K Retirement with 6% match
• Company-paid 70% healthcare benefits
• Paid personal days starting at 25 days per year
• Company-issued Apple MacBook Computer
• Annual company offsite days, Holiday Party, and fun times as a team!

ABOUT OUR COMPANY

We are a national event production company, with our sole office proudly based in our hometown of Northwest Arkansas. We make flawless production scalable, serving event planners on their biggest days of their year by managing production. We support non-profits, agencies, Fortune 500 companies and educational clients for over one hundred of their events each year. We believe no message should be distracted by technical difficulties. We’re a small business and a tight-knit team that values joy at work and a passion for what we do.

ABOUT OUR COMMUNITY

We are definitely biased when we say Northwest Arkansas is an ideal place to live and work. Although our operations take us all over the United States, avad3 will always call Northwest Arkansas home. Three Fortune 500 companies are headquartered here, and countless others have offices. The University of Arkansas, Crystal Bridges Museum of American Art, and the Walton Arts Center provide a rich educational and cultural backdrop, and our location in the heart of the Ozarks near the Buffalo River and Devil’s Den State Park creates a surplus of riches when it comes to outdoor opportunities. An extensive trail system and the active mountain biking and running communities make NWA a favorite of amateur and professional athletes alike. We have an excellent national airport providing direct flights to over 20 US cities. Our diverse population provides an atmosphere where there is always something new to experience and always space to thrive.