VP of Growth

About the role:

As the VP of Growth, you will be a part of the Leadership Team responsible for reshaping the narrative in the ecom space. You will help shape key priorities for growth of BM Digital portfolio companies - forming growth strategies, executing projects, and mobilizing our organization to meet those objectives.

You will set and own the new customer acquisition number within the portfolio companies budget, and be responsible for the team, the media budget, and the end-to-end strategy of all new customer activities. You will manage a best-in-class channel management team to drive marketing strategy, creative development, budget and planning, execution, analysis, optimization, and growth across a broad set of media channels, including but not limited to display, social, search, influencer, TV, and affiliate.

About us:

BM Digital is the leading tech-enabled growth firm, powered by Meteoric AI, our proprietary influencer and paid media intelligence platform. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe the best way to do that is by fostering a community of inclusion where every employee has the chance to become their best creative and professional self. BM Digital has global offices in New York, London, and Hong Kong.

We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens, and tens of thousands of micro-influencers and content creators on all major platforms.

Responsibilities:

• Lead and own the acquisition marketing strategy and multi-million dollar budget for the direct to consumer business, including setting the S&OP new customer forecast and media budget
• Make hiring, training, & team expansion decisions, including how many people we need at what level, who owns what channels, how often they swap channels, etc.
• Define the roadmap and OKRs for acquisition holistically, and for each channel working with a team of direct reports
• Own our channel reporting, attribution modeling, and CPA goal setting to achieve desired IRRs
• Provide visibility throughout the organization on the health and status of acquisition programs, including weekly recap reports with summary digest, guidance on volume relative to plan, monthly growth analytics meeting prep and reporting, creative learning sharing, create test launches, etc.
• Provide guidance for the team, and run the weekly acq. team meeting, creative prioritization meetings, and ideation/brainstorming sessions. Support acquisition team members and continue to drive a culture of continual analysis, testing, experimentation and optimization.
• Set the standard for good channel management on the team, and personally manage some of our acquisition channels in a hands-on capacity.
• Partner with agencies and other external partners, negotiating and working to get the most for our investment and building strong long-term relationships
• Run development conversations and plans with direct reports, make decisions on raises and comp adjustments for the acquisition team
• Frequent checking in on performance vs. expectations (i.e. 1-1 meetings)
• Passing ownership of channels to CM, while staying accountable for results.

Ideal candidate:

• Someone who has a creative and innovative approach to problem solving
• Thinks and acts like an owner
• Knows how to prioritize ones own and team's work
• Has the ability to navigate levels of abstraction with ease
• Is a lifelong learner with an innate curiosity (always asking “why”)
• Someone who will challenge conventional wisdom to find the right answer
• Has a generally positive upbeat personality, is not a "downer" or low energy
• Someone who will find it effortless to establish trust-based relationships with clients to better serve their organizations.

Compensation:

$150K - $250K USD annually which includes base, commission and equity.

Location:

All of our team is working completely remotely. Yes, that’s right! Work remotely from wherever you want. We’ll make sure your working experience is as comfortable as possible!

xDqcBNffjp