Vp, Marketing & Communications

Position Description:

Provides strategic direction on communications and marketing projects and issues both internal and external to Goodwill of Central and Northern Arizona (GCNA) and its affiliated entities. Serves as a member of the Senior Leadership Team, working closely with other organization leaders to align with organizational goals and achieve successful outcomes that build the Goodwill brand. Represents and promotes the organization, increasing its visibility and supporting its mission, vision, and goals. In addition to leading Goodwill’s central team of marketing and communications professionals, provides strategic direction for marketing and communications produced by other departments and business units.

Essential Duties and Responsibilities:

• Develops the voice of the organization, leading the seamless integration of a single voice and brand across all internal and external communications.
• Owns and updates the brand guidelines and identity based on the evolving brand strategy. Implements and guides brand application with creative, marketing, and communications teams.
• Builds and maintains a methodology for measuring brand health, tracking the ROI of campaigns and initiatives, and tracking tactics.
• Recognizes and responds to proactive and reactive communications opportunities, enhancing the organization’s image and advancing its values and goals.
• Enhances Goodwill’s reputation through commitment to its mission and values and positive relationships with external partners.
• Cultivates and supports a high performing team that demonstrates responsiveness, innovation, and collaboration in marketing and communications duties.
• Builds the brand through the development and deployment of a sophisticated marketing and communications plan that advances its mission and values.
• Guides the creation of communication tools and materials that effectively position GCNA as the regional leader in both career and business services and the thrift retail and donated goods business.
• Ensures GCNA’s programs, events, public announcements, and projects garner positive coverage and are communicated effectively to key audiences through a variety of persuasive strategies.
• Maintains excellent relations with the media and creates opportunities for GCNA to be turned to for comment and engagement on issues of importance to GCNA and its key audiences.
• When appropriate, acts as spokesperson for GCNA.
• Effectively manages Contractors supporting GCNA’s marketing and communications activities, ensuring they have the information and support they need to execute the responsibilities of their contract(s).
• Responsible for performance management (coaching, discipline, performance improvement plans, and annual reviews), staffing, compensation, and development of Team Members.
• Models Goodwill Core Values – Trust, Collaboration, Engagement, Ownership, and Innovation.
• Plays critical role in driving company culture change efforts and change management processes.
• Performs other related duties, as assigned.

Minimum Qualifications (Education, Experience, Skills):

• Bachelor's Degree in Marketing, Communications, Media relations, or another related field, or equivalent experience with in a marketing leadership role.
• Minimum of 15 years combined experience in marketing, advertising, corporate communications and media relations.
• Minimum of 5 years’ experience leading the marketing function of a large organization.
• Minimum of 5 years’ experience leading a team of full-time professionals.
• Proven track record collaborating with agencies as well as a wide array of internal teams.
• Ability to deal professionally in a corporate and not-for-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
• Strong ability to think strategically and build business growth plans.
• Strong history of quickly building relationships, gaining credibility and partnering with department leaders and peers.
• Judgment and critical thinking are applied to all planning and implementation of communications tactics including crisis communications.
• Demonstrated excellence in written communication skills, including news, business and persuasive writing.
• Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications and media relations.
• Demonstrated project management skills and strong attention to detail.
• Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure and deadlines.
• Strong MS Office skills.
• Valid drivers’ license and clean MVR.
• Ability to pass a background check and drug screen, where applicable for position.
• Ability to speak and read English proficiently.

You will be eligible for a comprehensive Total Rewards package, 1st of the month following 60 days of employment that includes the following:

• 5 Medical Plans
• Employer Funded Health Reimbursement Account (HRA)
• 3 Dental Plans
• Vision Plan
• 401K (Immediate participation upon hire)
• Employer Paid Life Insurance
• Employee Assistance Program (EAP)
• Paid Time Off; Sick and Vacation
• Paid Holidays
• These are just a few highlights of our key benefit offerings!

Become a valuable part of our team and work for a company which has been named a Best Place to work by the Phoenix Business Journal 4 out of the last 5 years. Work for a company which has seen double digit growth year after year for nearly a decade. Work for a company which values diversity and is centered on success. Goodwill of Central & Northern Arizona - We Put People to Work!

Goodwill of Central and Northern Arizona endeavors to make our website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR Support at 602-535-4000, option 5, or RecruitingOperations@goodwillaz.org.

We consider applicants for all positions without regard to race, color, religion, sex, sexual orientation, national origin, age, marital or veteran status, the presence of a non-job related medical condition or disability, or any other legally protected status. We will make reasonable accommodation and modification, including adaptive devices, to assist any person with a disability to apply for and, if hired, to perform the duties the position they seek. Assistance could include help in completing on-line application as well as providing alternative communication, e.g., Braille and Large Print.

PHISHING SCAM WARNING: Goodwill of Central and Northern Arizona/Goodwill Industries of Monocacy Valley, Inc. (“GCNA/GIMV”) are among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making artificial job offers in order to collect personal and financial information from unsuspecting individuals. Please note that GCNA/GIMV only use company email addresses, which contain “@goodwillaz.org” or @gimv.org”, to communicate with candidates via email. The company also uses secure tools on our website to receive data from applicants and would never ask them to submit their personal banking information to apply for an open job. If you are contacted by someone about an open job at GCNA/GIMV, please verify the domain of the sender’s email address and that they are asking you to apply on this website. If you believe you have been a victim of a phishing scam, please visit the Department of Homeland Security’s Cyber Smart website (https://www.cisa.gov/be-cyber-smart/campaign) to learn how to report it.