Videographer 011724

Description

NATURE OF WORK
This is a technical and creative position responsible for developing high-quality communications and video productions. Under the direction of the Marketing and Communications Director or designee, an employee in this classification conceptualizes, storyboards, scripts, lights, films, edits, and adds graphics and sound to videos and other multimedia communications. The Videographer strives to strengthen and advance the City of Sunrise brand and reputation through video and photographic stories across digital and social media platforms, including the City’s website and for broadcast, as needed. The individual in this position will also serve as City photographer at City Commission meetings, City events and activities as needed. Incumbent must be willing to work flexible hours, including evenings and weekends.

Examples of Duties

ESSENTIAL JOB FUNCTIONS

• Administers complete video production projects independently. This includes pre-production (concept development, storyboarding, campaigns and script writing), filming and editing to advance the City of Sunrise’ Brand.
• Produce written content, including articles, social media posts, advertisements, video scripts, website content, and email marketing content.
• Publishes content to a variety of distribution channels, such as YouTube, social media networks, and a website content management system, utilizing ADA-compliant formatting.
• Upholds a high standard by making all technical (audio, color, lighting) and creative (dialog, action, angle, etc.) adjustments necessary to achieve superior results.
• Demonstrates an understanding of innovative post-production techniques such as animation, green screen incorporation of augmented reality, AI-powered tools, special-effect editing, and other recent visual arts trends.
• Maintains any sets, studio, and storage space in an organized manner.
• Attends City events that require videography, livestreaming, photography, or other visual content.
• Collaborates with the Marketing and Communications Team in all aspects of digital marketing campaigns.
• Participates in special events logistics, coordination, and promotion.
• Ensures all content aligns with the department’s project goals and stylistic guidelines.
• Explores additional multimedia opportunities and suggests changes.
• Stays current on emerging and new digital trends, the latest in video production, best practices in video production, and the latest social media platforms.
• Manages, troubleshoots, and maintains all hardware and software related to videography and makes recommendations for program improvements.
• Develops creative concepts that uphold the City’s brand and utilize compelling storytelling.
• Coordinates project participants, providing exceptional customer service to internal and external customers.
• Serves as liaison to commercial production companies for select projects.
• Creates and oversees the City’s library of video assets and related digital distribution platforms.

Requirements

EDUCATION

• Bachelor’s degree from an accredited college or university in journalism, marketing, communications or a related field required. Concentration in video production preferred.
• PROOF OF THE HIGHEST LEVEL OF COMPLETED EDUCATION MUST BE SUBMITTED AS AN ATTACHMENT WITH APPLICATION. (Applications without attached proof of education will not be processed for consideration.)

• Five (5) years of professional work experience performing video production and editing.
• Experience with photography preferred.
• Experience with drone videography/photography preferred.

• Possession of a valid driver's license with an acceptable driving record.
• Must obtain a valid Florida driver's license prior to hire.

• Some work is performed in a standard office environment, and some work is performed at a variety of indoor and outdoor events.
• Scheduled events on the division calendar will frequently occur outside of typical office hours; time management and flexibility will be necessary to cover projects on evenings, weekends and holidays.
• Tasks are occasionally performed with moderate exposure to adverse environmental conditions, including inclement weather, severe temperatures and exposure to water.
• The position may require occasional travel to various locations in the Tri-County area.

• Must have the use of sensory skills in order to effectively communicate and interact with other employees and the public through personal contact, the use of the telephone and/or other City-issued technology devices.
• Must have a finely calibrated ability to detect differences in sight and sound in order to thoroughly compose, analyze, and edit works of video.

• Primary functions require sufficient physical ability and mobility to work outdoors, at remote indoor locations, and in an office setting; to stand or sit for prolonged periods of time; to frequently stoop, bend, kneel, crouch, reach and twist under and around furniture and equipment; to lift, carry, push, and/or pull moderate to heavy amounts of weight up to 50 lbs.; to operate equipment requiring repetitive hand movement and fine motor coordination, including use of a computer and camera; and to verbally communicate to exchange information. Occasional climbing on ladder or stool to reach or mount equipment.

Supplemental Information

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to communicate effectively verbally and in writing is essential.
• Skilled at short-form, long-form, and streaming content creation, as well as distribution strategies and tactics.
• Ability to operate a video camera and video editing software to produce brief, compelling video content for social media.
• Ability to operate a digital camera to capture still photos.
• Ability to manage time and prioritize projects.
• Ability to establish and maintain effective working relationships with employees, supervisors, other agencies, and the public.
• Knowledge of graphic design, multi-media and presentation software such as Photoshop, Illustrator, InDesign, and Premiere Pro/Final Cut.
• Knowledge of Microsoft PowerPoint, Word, WordPress and Adobe Creative Suite. Fluency in web analytics tools (Google Analytics) and social media marketing applications (Hootsuite, etc.)
• Ability to work under tight deadlines and adjust to last-minute programming changes.