Vice President, Product & Engineering

We’re on a mission to help people Eat More Plants™, and we need your expertise!

Purple Carrot is on a mission to cultivate a plant based revolution, one meal at a time. Purple Carrot started with just a seed of an idea in 2014: Today, we are leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. We offer plant-based meal kits and prepared meals with customizable options, including high protein, gluten-free, nut-free, quick & easy, and chef’s choice meals. We also offer plant-based pantry items to keep you stocked between meals.

Purple Carrot’s irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan. We’re a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it.

We are looking for a Vice President, Product and Engineering to lead our Product/UX and Engineering teams, serving as a key member of the Senior Leadership Team and reporting directly to the CEO. As leader of the Product and Engineering function, you will build a customer centric strategy and ensure our subscriber journey is optimized while supporting our short and long-term business goals. This role owns the product roadmap and development process from inception through launch and iteration cycles, ensuring work aligns with the overall product and company vision.

Location:

• Purple Carrot HQ is in Needham, MA and prefers local candidates to work in our hybrid model
• This role has limited travel (<10%) to partner sites or other business related meetings

On the Plate

Strategic Planning

• Lead the Purple Carrot platform to world domination as a de-facto standard for plant-based eating with meal choice, diversity of products and delivery methods.
• Align Product Management, Data Science, Engineering and other business stakeholders on Customer first thinking to construct a strategic product and platform roadmap.
• Understand customer segments, lifestyle and how our products fit together. Work with marketing on positioning, value proposition, and go to market strategy using customer insights.
• Partner with leadership to help unlock and test to the next level of growth. Establish strong balance between discovering new product opportunities (delivering solutions) and delivering world-class product experiences (solving problems)
• Generate actionable insights (risks and opportunities) using Data and Data Science for personalization, risks and performance optimization.

Team

• Build and recruit a high performing team (UX, Data Science, Product, and Engineering), which may be a combination of “in-house” employees and “third-party” partners to deliver and execute on the roadmap
• Scale product knowledge within the company, building strong relationships with cross-functional teams and departments (knowledge share)
• Keep the team focused on solving the right problems through an objective-driven approach, product vision, product definition, prioritization and delivery

Execution

• Automate the end-to-end flow for the company’s back office to help scale to the next level of growth. Opportunity Areas: Marketing, E-commerce, Customer Experience, Fulfillment, Operations, & Back-office.
• Execute on product strategy, for all large tech initiatives (ex: Mobile App and Swap Meals)
• Deliver best in class experience for customers on Mobile, Web and other channels (ex: Alexa in the future)
• Maintain a high bar for the platform using a micro-services architecture for flexibility, maintainability and scale.
• Lead project management for projects with technical components to ensure on-time and on-strategy delivery.

Main Ingredients for the Role

• 15+ years of experience in relevant product work
• 3-5 years in product leadership role, including full cycle product implementation and learnings, as well as people leadership
• Engineering and Integration oversight experience at a D2C or subscription service will be a plus
• Bachelor's degree or equivalent experience

Extra Special Sauce

• Passionate about customer experience and brings the voice of the consumer to every interaction and decision
• Experience in growth stage or mature start up consumer-facing product, ideally in subscription model and/or a product with a software and physical inventory component
• Experience in building and scaling a product or subscription from an idea to a significant scale.
• Track record of using eCommerce and loyalty KPIs such as conversion rate (CRO), engagement, AOV, Net Promoter, etc.
• Reputation as a strong people leader, with experience building, managing and developing a product team
• Strong Data /Analytics /Business Intelligence background - you lean on quantitative & qualitative data to make decisions - you’re not afraid to dig into the data and when you don't have data, you find ways to gain insights.
• Deep knowledge of agile methodologies and A/B testing.
• Technical fluency - you understand architectures, UI, back-end, and can partner with the engineering team to understand when to make a technical trade-off.
• Passionate about being part of a mission or purpose driven organization, ideally wellness-focused
• A results-driven mindset, with collaborative work style
• Proven ability to evaluate and oversee the implementation/integration of third party software vendors and experience working with a remote (not-colocated) development team

We greatly thank all applicants, however only those under serious consideration will be contacted.

Garnish

We love our staff, and show it with our competitive health benefits (medical, dental, vision, FSA, disability, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development and the opportunity to work in collaboration with co-workers who are passionate about food!

Final Touches

Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we will be following the CDC, WHO, and state guidelines for COVID 19 mitigation.

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.