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SalaryAt Positive Development (PD), we are on a mission to build the leading model of care for neurodivergent people and their families. We do so by focusing on a revolutionary developmental care model. Because our model is more individualized and focused, we can deliver industry-leading outcomes at a fraction of the time and cost of status quo models. As a result, we negotiate excellent contracts with payer partners, including alternative payment model contracts. We also invest in technology to make all aspects of our business higher quality and efficient.
We are seeking a dynamic and strategic Vice President of Marketing to join our senior leadership team and drive our marketing efforts to the next level. This is an exceptional opportunity to lead a talented marketing team and shape the marketing strategy for a high-growth, early-stage health care company. This critical role will be responsible for developing integrated marketing campaigns that raise Positive Development’s brand awareness by engendering trust and sparking action across multiple audiences within the Autism Care market. You will ensure sales and marketing priorities are aligned to meet aggressive client acquisition goals, adjusting as required by market demand.
You will leverage our brand values across all channels, which will further our mission of promoting a model of care that honors the humanity in our clients, their families and our employees.
What you will do:
- Develop an annual marketing strategy and budget that results in increased brand awareness, lead generation, and overall growth and expansion of Positive Development.
- Identify opportunities to differentiate Positive Development across our target audiences: families, referral sources, payers, and applicants.
- Manage demand generation programs that drive revenue including marketing-driven campaigns, events, webinars, SEO, SEM, webinars, ad-retargeting, etc.
- Ensure all marketing events and communications are planned, executed, and followed up in a way that drives leads, ensures a return on investment, and results in an effective use of resources.
- Conceptualize and execute creative and differentiated materials and tools that support sales and client acquisition.
- Craft and hone key messages for communications taking responsibility for ensuring alignment with our brand voice.
- As appropriate, manage vendors to support creation of programs, materials, PR strategies and implementation, etc. and the internal review and approval of resulting deliverables.
- Maintain a cutting-edge program for using data to measure the effectiveness of our marketing effort
- Analyze data and refine strategies and goals based on insights.
- Empower and manage a fast-growing and widespread team in a collaborative environment.
What you will bring
- Marketing or Communications degree, Master’s strongly preferred.
- Minimum 10 years of senior level marketing experience, preferably in the healthcare industry.
- Experience managing, motivating, and inspiring staff to achieve business goals and objectives and providing mentoring support to individual contributors.
- Experience working with C-Level executives as an influencer and key member of the executive leadership team.
- Experience partnering with outside agencies to achieve large scale marketing initiatives.
- Strong business acumen and understanding of key drivers within the healthcare industry.
- Strong communication skills, including exceptional writing capability.
- Ability to operate effectively in a highly collaborative matrixed organization, ensuring that cross-product, cross-department, and cross-client communications are both transparent and aligned.
- Knowledge of current digital marketing best practices.
- A process-oriented approach includes the ability to work with the team to define project steps, plan work schedules, and track the status of projects.
- Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.
Benefits:
- Flexible PTO
- Employer-paid Life & Disability Insurance
- Paid Holidays
- Paid Sick Leave
- Paid Parental Leave
- 401k with Employer Match
- Health Insurance: Medical, Dental, Vision
