Vice President Marketing- Global Brand

General Summary:The Vice President of Global Brand is responsible for building, protecting, and enhancing the FedEx brand and reputation globally. The position has responsibility for brand, advertising, social media, content, sponsorships, and citizenship.
Knowledge, Skills and Abilities:

• Bachelor's degree/equivalent.
• Extensive professional experience in a senior brand or advertising role, ideally in a global context.
• Demonstrated leadership and team management skills with the ability to collaborate across functions.
• Strong communications skills, both written and verbal.

Essential Duties / Responsibilities:

• Lead the team in developing and executing a Global Brand strategy that aligns with corporate priorities and positions FedEx for the future.
• Oversee the planning, creation, and implementation of integrated advertising campaigns across various platforms to maximize brand visibility and impact.
• Drive social media strategy, ensuring consistent and impactful messaging across all platforms and channels.
• Lead global citizenship efforts, including charitable contributions, community engagement, and enterprise-wide volunteerism.
• Oversee the development of materials and content, including creative for advertising, social media, and other digital channels.
• Implement sponsorship marketing strategies to enhance the brand and maximize the value of the sponsorship portfolio.
• Collaborate closely with marketing, communications, and business units to integrate our brand strategy into all aspects of the company's activities.
• Identify emerging trends, competitor positioning, and customer insights, using data to drive informed decisions.
• Define and monitor key performance indicators to measure the effectiveness of brand initiatives and make data-driven adjustments as needed.
• Prepare, administer, and adhere to realistic budgets with financial controls. Manage outside vendors and agencies in strict adherence to company policies and procedures.
• Determine and command appropriate processes necessary to achieve goals, yet possess the creativity and flexibility to improvise when necessary to meet deadlines or get results.
• Ensure the availability of development opportunities for team members that seek career growth.
• Travel as needed for business priorities and key engagements.

Domicile Location:This position is domiciled in Memphis, TN. The ability to work remote within the United States may be available based on business need.
Relocation:Relocation assistance may be available based on business need.
Additional InformationUpload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire by close of business (5:00pm CST) on the date below. If the date below is blank, there is no specified closing date for this requisition.
Job Posting End Date: 01-22-2024

FedEx. Where now meets next.

Our vision is to be the earth's most engaged advocates of connected commerce where open borders, new markets and fair, sustainable practices are the norm for the billions of personal supply chains being managed every day in our always on, mobile-first world. We stand for ease, access and opportunity. We lead purposeful innovation, champion entrepreneurs, advocate free trade and empower humans and their place in the era of autonomy and AI. We fight for our customers, a more sustainable planet and an ethical playing field.

FedEx inspires its more than 530,000 employees to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040.

FedEx has been recognized on many different lists both for business success and for being a great employer:

• FORTUNE Magazine: No. 18 among "World's Most Admired Companies" (2023)
• Newsweek Magazine: One of "America's Most Responsible Companies" (2023)
• Forbes Magazine: One of "Americas Best Large Employers" (2023)
• Newsweek Magazine: One of "America's Greatest Work Places for Diversity" (2023)
• FORTUNE Magazine: One ofthe "Blue Ribbon Companies" that appears on 4+ Fortune Annual Award Rankings (2023)
• FreightWaves: #1 Among the "Top 500 For-Hire Carriers" (2023)
• FreightWaves:Freight-Tech 25 Award, honoring innovation and disruption within the freight industry (2023)

FedEx Services is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, genetics disability, or protected Veteran status.

FedEx Services does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, FedEx Services is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact recruitmentsupport@fedex.com.