Vice President, Marketing And Development

POSITION: Vice President of Marketing and Development

REPORTS TO: CEO/President

GRADE LEVEL: Experienced

ORGANIZATION SIZE: 50-100 Employees

HOURS: 40+ hours, however, this position may have varying working hours including the ability to work nights and weekends as needed

CLASS: Full-time, salaried, exempt; salary commensurate with experience

SCOPE OF POSITION

The Vice President of Marketing and Development (VPMD) is a forward thinking visionary who is responsible for developing and executing a comprehensive philanthropy program with the goal of increasing stakeholder involvement and fundraising outcomes. The VPMD works closely with the CEO/President and the Board of Directors to build a culture of philanthropy and lead the strategic direction of the organization. The position’s primary role centers upon fundraising, donor cultivation, prospect development, solicitation, stewardship and marketing.

ESSENTIAL FUNCTIONS

Leadership

• Serves as part of the senior leadership team, working to ensure organizational health and effectiveness.
• Provides visionary leadership to the Marketing and Development Team
• Works with the CEO/President and the Resource Development Committee of the Board of Directors (BOD) to develop strategies to initiate and meet fundraising goals
• Assumes responsibility for all philanthropy and provides updates and information to the Board and attends all Board meetings
• Assists in the short and long-term strategic planning activities to create and implement fundraising goals and objectives
• Assists the CEO/President in communicating with various stakeholder groups
• Works collaboratively with members of the Administrative team to advance strategic priorities and includes members of the Administrative team in fundraising efforts when appropriate
• Acts as a key spokesperson on behalf of Humane Society of Northeast Georgia (HSNEGA) and builds relationships both internally and in the community
• Leads the organization in building and maintaining a culture of Philanthropy, keeping fellow leaders updated and included in philanthropic initiatives and events.
• Mentors, guides, evaluates and collaborates with philanthropy staff members, including setting clear goals, providing regular feedback, mentoring in career development, and encouraging open and ongoing communication
• Translates broad strategic goals into achievable steps
• Adheres to the highest ethical standards in management, governance, and fund development. Convey a professional and positive image. Demonstrate commitment to continued professional growth and Development.

Fundraising and Donor Relations

• Provides general oversight, vision and leadership of all of the organization’s fund development and marketing activities for both the Gainesville and Augusta locations.
• Designs and oversees any capital campaign or major gifts campaign initiated by HSNEGA
• Envisions and designs annual and multi-year fundraising strategies that align with HSNEGA’s Board-approved strategic plan to achieve an annual revenue goal of 1.8 million through fundraising and events.
• Builds a robust individual donor program, implementing the Benevon model of maintaining and expanding HSNEGA’s existing relationships as well as cultivating new ones in support of fundraising goals.
• Identifies, cultivates, solicits and stewards major and planned gift donors and prospects including individuals, corporations and foundations through visits and other forms of personal contact.

Marketing and Communications

• Provides the vision, leadership and general oversight of all of the organization’s marketing team to enhance effectiveness of the organization’s marketing strategies and to ensure excellence in all areas while monitoring adequacy of strategies and tactics
• Serves as the Public Information Officer for the organization
• Stays knowledgeable of current marketing trends and introduces creativity and novelty to marketing initiatives
• Ensures that all Marketing and communications promotes the mission, vision and values of the organization

Knowledge & Skills

• Bachelor's degree from an accredited college or university in Nonprofit Management, Business, Marketing, Communications, Project Management, or related field
• 5+ years in a leadership role in nonprofit fundraising and Development with an interest, enthusiasm, and affinity for fundraising and working with people
• Certified Fundraising Executive Certification (CFRE) preferred, or willingness to achieve CFRE within 12 months
• Experience with fundraising software, specifically Bloomerang, preferred
• Knowledge and experience in philanthropy, ethics, motivations for giving and volunteering, research and cultivation practices, standard fundraising techniques including face-to-face solicitation, proposal writing, special events, telephone solicitation, and direct mail, and Development office functions including gift processing, prospect and donor histories, and fundraising reporting
• Ability to adapt and lead team members through an ever changing environment
• Demonstrated experience in managing and implementing a comprehensive fund development program and producing charitable contributions including confidence in asking people to contribute time and money
• Keen understanding and experience working with mass affluent and high net worth donors
• Willingly and cooperatively performs other duties as assigned by proper authority that may not be in specific job description

Competency Requirements:

• Must be passionate about the humane treatment and care of animals
• Must be committed to our mission
• Exceptional interpersonal skills
• Well-organized & must have a strong ability to multitask
• Highly ethical
• Excellent written and verbal communication skills
• Strong decision making skills, with the ability to prioritize the needs of the organization
• Must be a self-starter with a high level of initiative
• Must be able to work independently and as part of a team

Workplace Culture:

• Must be able to work in an animal-friendly environment
• Must be able to drive a motor vehicle locally to visit with donors and prospects
• Must be able to frequently stand and move around the work areas (duties require sitting, bending, reaching, and stooping; manual dexterity, feeling and grasping is needed for keyboarding and other work tasks)
• Must be able to climb a flight of stairs to access upstairs business office
• Must frequently lift objects up to 25 pounds; may occasionally transport heavier items
• Normal or corrected hearing and vision are required, along with speaking abilities
• Subject to moderate noise with typical work environments involving animals (barking, computers, printers, & office traffic)
• Must be willing to work evenings, weekends, and holidays, as needed
• Occasional out-of-the-area travel may be required for training, conferences, and to visit the organization's other location

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship

The Humane Society of Northeast Georgia is an Equal Opportunity Employer and encourages candidates of all backgrounds to apply for this position.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Fundraising: 5 years (Preferred)
• Marketing: 5 years (Preferred)
• Leadership: 5 years (Preferred)

Work Location: In person