We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. OHS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
This position is responsible for the budget/plan development, KPI measurement criteria, and achievement of digitally-driven operating and financial goals relating to new customer acquisition, cross-sell, retention, LTV, and LTV/CAC targets—including paid/earned/owned media programs, and overall yield management/customer experience on our digital properties. This position is responsible for leadership of the internal digital team and any digital agencies/vendors.
- Strategy, budgeting, planning: Define HOS’s digital strategy including developing digital go-to-market strategy. Set annual Marketing plan and develop budget to achieve the goals set in the Marketing plan.
- Digital presence/websites: Lead desktop and mobile website strategy to ensure that inbound traffic and activity is efficiently converted, and that yield is maximized in a brand-accretive way; includes user experience, content, design and digital functionality. Understand user needs, evolving market trends, technology innovations, and competitive offerings to improve the user experience for prospects and current/former customers.
- Media: Drive annual Learning Agenda and measurement plan prioritizing tests/trials that will impact positive business growth. Grow the media spend and efficiency as well as traffic derived from earned and owned channels to contribute to the overall LTV/CAC goals of the Marketing department. Implement testing methodologies to enhance the demand capture process from offline-generated and digitally generated demand including conversion rates, and Average Order value/LTV. Manage external agencies and collaborate with internal partners to create digital marketing plans that resonate with the target audience.
- Product: partner with product function to create products that are competitive in the digital marketplace, provide feedback
- Call Center: partner with the call center on omnichannel customer conversion, saves, and call deflection. Build out self-service tools to allow digitally-centered customers to accomplish their tasks online at any point in the journey—e.g. file claims, change payment methods, add services, etc. Review on a monthly basis customer cancellation disposition to gain feedback on how to improve the digital experience and improve retention.
- Analytics: Develop digital KPIs and report on all outcome and driver KPIs. Generate insights and discover opportunities to improve the overall economics and scale of our digital programs. Collect and analyze digital campaign results, reporting and sharing insights with Marketing and Executive leadership.
- Works with all third parties and CTO to ensure that all systems and integrations remain up and running and performant.
- Ability demonstrates a commitment to OHS core values and behaviors (included in all job descriptions).
- 10+ years’ experience leading teams that are building and implementing digital marketing strategy and campaigns including integrated digital marketing, web, email, paid media and social, as well as developing the maturation of desktop/mobile websites (UX/UI, CRO)
- 6 + years of direct people management experience with a track record of consistently recognizing and rewarding excellent performance and addressing performance issues head-on, without delay.
- Demonstrated success driving significant growth of a digital business’ scale and efficiency, preferably one attached to a larger offline media (e.g. DM) business.
- Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment.
- Track record of creating and executing digital strategies and programs that deliver measurable business objectives for sales, revenue, market share and profitability including new customer acquisition, retention, and growth strategies.
- Proven ability to craft comprehensive reports, offering clear and understandable insights into our digital marketing strategies for executive stakeholders.
- Proficiency in Microsoft and Google Suites
- Experience with SQL, Java, HTML, CSS strongly preferred.
- Drive for results - Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Priority setting - Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
- Building Effective Teams - Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Perseverance - Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Motivating Others - Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person's hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with.