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SalaryWhat You'll Do:
As a Marketing Strategist on our Direct Marketing Team, you’ll be responsible for assisting with the development of innovative data-based direct marketing programs that effectively engage and activate specific targets segments in our consumer business. You’ll provide research-based customer points of view and marketing campaigns for the business. You will design and drive the execution of specific direct marketing initiatives with a focus on direct mail, email and digital engagement. You will measure the effectiveness of this marketing through to both sales and retention driven by each campaign. You will partner with our call center and digital team to ensure you are leveraging the right media, right message and right creative to drive consumers to engage in their channel of choice. Assist with influencing leaders and decision makers at all levels to gain strategic commitment for sustainable direct marketing experiences, resulting in growth opportunities for Principal.
What You’ll Do
- Assist with developing innovative engagement strategies leveraging direct mail, email, and targeted digital media to drive positive customer demand for our product/offerings.
- Help drive the execution of marketing campaigns, creative initiatives, and product development to help Principal grow revenue among our target consumer audiences.
- Partner with and influence stakeholders to deliver on business objectives
- Cultivate a deep understanding and application of modeling, data analytics and consumer insights to drive effective response.
- Track, analyze and communicate results. Use results analysis to improve future outcomes.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are:- Bachelor's degree or 8+ years equivalent work experience
- 4 years of retirement industry product marketing experience – direct to consumer
- Intermediate level knowledge of Omni channel marketing strategies
- Ability to analyze and translate data analytics into actionable marketing strategies
- Strong verbal and written communication skills
- Experience helping to building strategic marketing programs that deliver on business goals
- Solid strategic and critical thinking skills
- Ability to influence to bring stakeholders together to deliver a consistent message
- Strong Microsoft Office skills, specifically Excel
Work Environments
This role offers remote, in-office, hybrid (blending at least three office days in a typical workweek) in Des Moines, IA. You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re envisioning a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window: We will be accepting applications for at least 3 days from when the job was originally posted, after which we may keep open or remove the posting based upon applications we receive. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond 3 days of the original posting date. Date First Posted (TTF): 1/22/2024 Latest Post Date: Careers - US: 1/19/2024LinkedIn Remote Hashtag
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