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SalaryVARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
Location Details: Illinois - Travel within the territory is expected including customer visits, conferences, events and championships.
YOUR OPPORTUNITY:
Varsity Spirit is looking for a State Director - Cheer in Illinois. The State Director role is key to Varsity’s camp and competition success and is responsible for developing and executing a plan to achieve sales goals, recruit strategic university partners, and work with state associations to grow cheer and dance participation.
RESPONSIBILITIES:
- Build and maintain key customer relationships and direct customers into appropriate camp and competition products and services that meet customers’ unique needs and achieve territory sales targets
- Identify key strategic university partners within territory and build relationships to leverage universities for camp locations, staff recruiting, and cheer and dance advisory needs
- Develop state association relationships with overall goal to create a safe environment that encourages cheer and dance participation
- Product & services knowledge, promotion & consultation
- Meet & exceed assigned territory sales targets
- Prospect power – build rapport
- Identify & offer personalized customer solutions
- Travel to appointments, meetings, and events within the territory
- Excel in a work from home environment
- Recruiting for summer camp brands
QUALIFICATIONS:
- Bachelor’s degree in business, marketing, or education (preferred)
- Cheer or dance experience (preferred)
- Camp experience (preferred)
- Experience in administrative support role for at least 2 years
- Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers
- Proactive planning & presentation skills to create and build territory plans that meet sales goals and strategic objectives
- High-level of professionalism and business acumen especially when dealing with large sophisticated partners at universities and state associations
- Time management and organization skills to independently balance and work on multiple tasks/projects concurrently
- Strong written and verbal communication skills
- Customer service orientation to build and retain strong business relationships
- Technical skills [Microsoft Office, Salesforce]
- Ability to travel regularly and to work evenings/weekends, as needed
- Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals
- Cultivate an in-home office that is distraction-free
- Ensure reliable travel for regular face-to-face touch points
TRAVEL & PHYSICAL REQUIREMENTS:
- This job operates in a hybrid between a home office environment and in school, community, and event environments. Prolonged periods of sitting and/or standing at a desk and working on a computer with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.
- Travel days require movement to and from location, ability to drive distances in a vehicle, physically lift luggage via air travel, and some general lifting of materials, boxes, etc. for setting up booth displays at camps, competitions, and conferences. Office days are largely sedentary performing computer work.
#LI-KS1
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
