Sr Product Marketing Manager, Platform

Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.
We are looking for a Senior Product Marketing Manager who will play a pivotal role in shaping LinkedIn's roadmap through voice of customer insights, product positioning, and go-to-market strategies. This role offers the incredible opportunity to work across our entire enterprise space - Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions.
You will partner with our product, engineering, sales, support and marketing organizations to develop and launch a centralized business platform to streamline the quote-to-cash experience for our customers, sales and support teams.
Responsibilities:

• Partner across all LinkedIn lines of business (Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions) to understand and prioritize customer and rep needs
• Translate and prioritize customer and rep needs to inform the product development roadmap through validations and benchmarking
• Develop messaging, positioning, naming, and core narrative around products and its benefit to customers, sales and support teams
• Own in-product messaging and communications including email communications, training, and in-Product Marketing and onboarding
• Own the go-to-market strategy and execution of product roll-out, including communications and field enablement across all LinkedIn lines of business, with responsibility for driving alignment across Product, Engineering, Sales, Support and Marketing on approach and KPIs
• Develop sales enablement strategy, sales/marketing collateral, and deliver on sales training across lines of business to ensure successful field execution

Qualifications
Basic Qualifications:

• BA/BS degree or equivalent experience
• 7+ years of Product Marketing, product development, go-to-market and/or sales enablement experience

Preferred Qualifications:

• Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
• Experience using market research to inform product development strategies
• Ability to inspire, lead and align cross-functional teams
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
• Proficiency in learning complex software solutions
• Excellent communication, interpersonal, team building and problem solving skills
• Ability to demonstrate resourcefulness, motivation, initiative and leadership
• Ability to build creative solutions and drive results
• Ability to work in a fast-paced, startup environment
• Experience leading sales enablement, education and training

Suggested Skills:

• Strategic Problem Solving
• Stakeholder Management and cross-functional collaboration
• Comfort with Ambiguity
• Strong writing, presentation, and verbal communication

LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.