Sr Marketing Coordinator

Reports to:          Marketing Manager  

Responsibilities:  

This position reports to the Sr. Marketing Manager and is responsible for managing marketing and pursuit activities. This will include: leading pursuit planning and developing proposals that help us stand out from the competition; assisting with monitoring for and identifying new business opportunities; and helping guide marketing strategies to position XL for future growth. He/she will support the team from the Silicon Valley or Oakland office.  

Proposal Development:  

·        Support the Business Unit leaders and Business Development team with developing creative proposals, presentations, and other business development materials.  

·        Lead proposal efforts from start to finish, including but not limited to overseeing a kick-off meeting, storyboarding, managing pursuit team tasks, writing and editing content, and production.  

·        Develop qualifications packages, RFQ and RFP responses, interview presentations, and follow-up materials.  

·        Help prepare interview teams for client presentations.  

·        Maintain marketing library and project information databases.  

·        Track and report on marketing performance.  

Marketing:  

·        Collaborate with Communications Team to identify opportunities for promotion.  

·        Assist with developing content, including case studies, project write-ups, and client testimonials to support ongoing development of the marketing library.  

·        Develop strategic marketing collateral pieces, including brochures, presentations and Executive Summaries, to support client outreach.  

·        Work with Business Units, Communications and Business Development teams to support campaign initiatives as required.  

·        Maintain awareness and understanding of industry trends and project opportunities.  

·        Develop a knowledge of the local marketplace and our position in it.  

·        Assist with competitor analysis, selection panel profiling, and client research as needed.  

·        Participate in local events and industry organizations.  

 Knowledge and Training  

·        8+ years of experience in marketing, preferably in the AEC industry  

·        BA / BS in Business, Marketing or related field  

·        Experience supporting marketing pursuits and strong portfolio of proposals  

·        Experience with public sector and higher education proposals a plus  

·        Strong graphic skills with fluency in Adobe Creative Suite  

·        Proficiency with Microsoft and Google suites and other office tools  

·        Acumen with using a CRM, ideally Cosential, Oracle, Deltek, or similar  

Skills and Abilities  

·        Technical Ability: excellent writing, editing and verbal communication skills; strong graphic design capabilities; keen attention to detail  

·        Industry: strong understanding of the business of the AEC industry  

·        Client/customer service: understanding of marketing as a service to the office  

·        Communications: ability to speak and write clearly, ability to work all levels of seniority of colleagues  

·        Organizational: excellent organization skills, with the ability to work both independently and collaboratively while managing multiple demands  

·        Teamwork: team player with a can-do attitude and willingness to pitch in to help get the work done, even if it requires overtime  

·        Continuous Learning: desire to learn and continually seek opportunities for betterment