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Sr. Manager, Creative
Classification: Exempt
Date: March 2024
About us:
Target is one of the world's most recognized brands and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Roundel is Target's entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel is here to drive business growth for our clients and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating. Roundel unveiled a brand refresh in 2023, updating the brand positioning and visual identity. We are excited to bring on talent who can continue to enhance the Roundel brand within the media industry.
As a Sr. Manager, Creative you'll be a driving force in Roundel providing creative direction for brand work, solutions and experiential campaigns and activations. You'll lead internal and/or external creative teams and agencies to develop smart, imaginative, clear & compelling assets that demonstrate and amplify Roundel's value proposition. You'll collaborate with external agency partners to ensure compelling, connected, visual storytelling that drives demand for our services and solutions. Critical to this role you will have a strong expertise in language to guide and shape our Brand voice. You will build flexible creative communication and conceptual ideas that is rooted in narrative based storytelling shaped by an inspired visual world. You'll provide the creative vision to guide and inspire external creative teams/agencies as well as internal teams to meet and exceed business and marketing objectives and in alignment to our strategic brand goals.
Your work will live across channels, including Video, Social, Digital, Display, Experiential, Media partnerships and impactful industry moments.
Multi-tasking and collaborating with partners across creative and marketing disciplines, you are responsible for providing clear, actionable and timely feedback, and meeting project deadlines. You demonstrate critical thinking, present a clear POV and make informed and timely decisions. You are comfortable guiding the work and in presenting to partners and stake holders across the organization with clear creative positioning. You will need to demonstrate excellent conceptual ideas. Critical to this role is staying current with industry experiences rooted in Audience work and Media connections. You will also think strategically about creative structure, processes and resources required to deliver best-in-class creative output.
We'll support you along the way with personal and career development, to help you grow as a lead creative within Roundel. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
A successful candidate will be an integral member of the Roundel Marketing team, reporting to Roundel's Director of Marketing.
About you:
- Four-year degree or equivalent experience
- 7+ years of creative experience
- Demonstrated ability to lead campaign teams, including providing meaningful feedback and managing performance
- Experience developing successful work for clients.
- Strong conceptual skills and expertise in cultivating Brand voice, strong narrative-based storytelling, strategic communication shaped by a strong visual world and conceptual creative ideas.
- Possesses refined presentation and negotiation skills, and the ability to align partners in high stakes moments.
- Ability to lead teams through challenging moments, keeping them motivated and results focused.
- Be able to think fast on your feet to resolve issues that arise in an ever changing fast paced environment.
- Agency experience preferred
- Ability to work hybrid, with in-person work at Target's Minneapolis HQ at least once per week
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.
Application deadline is : 04/20/2024
Qualifications:
