AddressHere at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the most loved men’s lifestyle brand on the planet.
We’re looking for a strategic, results-oriented leader to join Huckberry and lead the teams driving the company’s digital growth. As the Senior Director of Growth Marketing, you'll be responsible for driving the development and execution of Huckberry’s customer acquisition strategy.
The ideal candidate has a proven track record of driving customer acquisition in a high-growth company, and has their finger on the pulse of the rapidly-changing digital marketing landscape. The ultimate goal: build the Huckberry customer acquisition machine to drive profitable scale.
This role is based at our headquarters in Austin, TX; relocation support will be provided to a remote hire
Responsibilities
- Develop and implement Huckberry’s digital growth strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of Huckberry’s customer and product offering
- Utilize the Huckberry Go-to-Market process to align marketing efforts around the biggest opportunities on our product roadmap, and to mobilize cross-functional teams to execute
- Develop paid channel strategies and allocate budgets across channels to drive company growth plan
- Lead team of channel owners to drive best-in-class execution across channels, including Paid Social, PPC, TV, Affiliate, and Influencer/Creator
- Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment
- Test new and emerging channels, with aim to capitalize on unseized market opportunities
- Partner with Brand to develop 360 campaigns that utilize multiple channels to drive customers through the funnel from initial brand awareness to first order conversion
- Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion
- Lead and inspire a team of Growth marketers, providing guidance and fostering a culture of innovation and performance
- Collaborate with cross-functional teams (Brand, Creative, Product and ecom) to ensure cohesive execution of Growth strategies
- Utilize data-driven insights to improve campaign performance and efficiency
- Provide insights and recommendations for continuous improvement
Requirements
- 7+ years of experience leading growth marketing teams managing 8-figure annual budgets at an e-commerce company and/or digital marketing agency
- Proven success in a leadership role driving rapid growth over a multi-year period
- World-class understanding of trends within the digital marketing space, including paid social, SEM, OTT, affiliate, and influencer channels
- Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams
- Strong command of marketing unit economics and financial concepts such as LTV/CAC
- Deep understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a major plus
- Analytical mindset with the ability to interpret and apply data insights
- Excellent communication and collaboration skills
- Customer-obsessed mindset
Benefits
- Medical, Dental, Vision benefits
- 401(k) and employer match
- WFH flexibility
- Sabbatical Leave
- Summer Fridays
- Mental health resources
- Paid Parental Leave
- Paid Time Off & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.
Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.
Huckberry does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
