Address
Form of work
SalaryDIRECTOR, GROWTH STRATEGY
WINGSTOP RESTAURANTS, INC.
ROLE PROFILE OVERVIEW
ROLE TITLE
Director, Growth Strategy
ROLE LOCATION
GSC
REPORTS TO NAME
TEAM
Growth Strategy
REPORTS TO TITLE
VP, Growth Strategy
ROLE PROFILE DESCRIPTION
C FULL-TIME
ð PART-TIME
__40+__
HOURS PER WEEK
ð CONTRACTOR
ð INTERN
C EXEMPT
ð NONEXEMPT
WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
YOUR IMPACT
The Director of Growth Strategy plays a pivotal role in driving growth initiatives to enhance the overall performance of our business at Wingstop Restaurants Inc. This role focuses on both topline (revenue) and bottom-line (profitability) initiatives underpinned by robust insights and data-driven decision-making. The Director of Growth Strategy takes primary responsibility for managing our delivery channel, which accounts for a meaningful portion of system-wide sales, and leads a team of four analysts dedicated to supporting this channel. Key responsibilities within the Delivery channel include strategy development, marketing activation, operational improvements, and ensuring the technical health of the delivery experience. Additionally, the Director of Growth Strategy contributes to other Growth Strategy initiatives such as pricing, menu innovation, loyalty programs, operational transformation, and other commercial topics. The Director will support the currently ongoing Growth Strategy work focused on driving improvements in restaurant operations with new technology and AI-driven solutions. Collaboration across functions, particularly with Operations, Marketing, Digital, and Finance, is essential to commercialize and scale solutions across our network.
This role is based in Addison, Texas, with our headquarters relocating to uptown Dallas in 2024. It requires onsite work approximately four days a week, with occasional travel of approximately once a month.
WHAT YOU’LL DO
- Lead and execute growth initiatives aimed at accelerating overall business performance, encompassing both topline and bottom-line improvements.
- Support development and testing of Growth Strategy with in-store technology initiatives.
- Develop, test, refine, and launch innovative programs and initiatives to enhance delivery channel engagement and profitability, with a relentless focus on driving innovation and continuous improvement.
- Collaborate on crafting and executing delivery strategies to drive traffic, improve user experience, optimize product mix and pricing, and minimize the impact on stores/ labor.
- Coach and develop the Delivery Strategy team of four, ensuring they effectively deliver on the goals and objectives of the delivery channel.
- Secure buy-in from key stakeholders across functions, including Operations, Marketing, Finance, Development, and Field Teams.
- Lead cross-functional collaboration to develop and pilot new innovations, fostering continued differentiation and sustainable growth for Wingstop.
- Enhance customer understanding in the market and develop robust competitive intelligence across channels to respond effectively to market trends and opportunities.
ESSENTIAL SKILLS
Team Leadership. Hands-on leadership of diverse teams focused on marketing strategy development and execution. Ability to identify, recruit and retain strong talent. Experience motivating teams and building consensus with clear objectives across a broad array of stakeholders.- Executive Presence. Reputation for excellence as a leader within his/her industry; creates accountability; provides clear direction; sets and monitors high standards of excellence; rewards people based on performance; proactively and fairly resolves performance issues. A strong collaborator who combines empathy, listening, and learning capabilities.
- Relationship Building. Highly collaborative and effective at building strong cross functional relationships across the organization. S/he will also have an ability to create relationships with franchisees and other stakeholders in order to listen and understand and make decisions consistent with brand strategy. Respects others; actively seeks and shares ideas; takes the initiative to collaborate with others; develops effective networks within and outside of Wingstop.
- Strategic Thinking. Thinks and plans logically, making sure issues are thoroughly evaluated. Probes problems and issues in-depth, seeking subtle, but important causes and considerations. Clarifies and simplifies complex information; sees trends and possibilities that lead to new business opportunities.
- Agile/Entrepreneurial. Brings an agile approach, is entrepreneurial and able to operate effectively in a lean environment.
- Coach/Mentor. Reinforces positive expectations; readily shares knowledge and advice; provides candid, balanced and regular feedback; provides opportunities to enhance professional growth.
WHO YOU ARE
HUMBLE: Lack of excessive ego or concerns about status. Quick to share credit, praise others freely. Demonstrate strong alignment towards the team’s goals and prioritize collective wins over individual ones. Humble team players are self-confident, but not arrogant.
HUNGRY: Intrinsic drive to roll-up your sleeves and get things done; a self-starter, productive working independently or collaboratively.
SMART: You have a high degree of emotional intelligence and a thirst for knowledge. You have the aptitude to work both independently and collaboratively, the talent to apply sound, strategic thinking and analysis to address a variety of business circumstances, and the capability to produce high-quality, detail-oriented work within a fast-paced environment.
- Five or more years of experience in product/brand management, management consulting, private equity, investment banking, or strategy at a restaurant of hospitality brand.
- Experience with forward-thinking or growth brands, ideally in multi-location restaurants, hospitality, or retail.
- Undergraduate degree required; an MBA is highly desirable.
- Strong business acumen with P&L leadership and strategic planning expertise.
- Skilled at stakeholder management and building relationships within a large, complex franchise organization.
- Experience in leading teams to enhance the customer journey based on insights and research.
- Effective management of both short and long-term channel plans with strong project management skills.
- Digitally savvy with a track record of driving disruptive growth through digital transformation.
- Experience in marketing to multi-cultural millennials, a core consumer group for Wingstop.
- ROI-focused with experience balancing strategic and tactical challenges to meet and exceed financial goals.
- Multi-unit hospitality and/or retail experience is a plus, but not required.
- Experience with brands known for market leadership and driving rapid change in customer experience.
BENEFITS
FLAVOR PERKS:
- Unlimited paid time off for exempt employees
- One paid volunteer day of your choice
- Competitive bonus structure for eligible roles
- Team member stock purchase plan
- Health savings or flexible spending account options
- 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
- Comprehensive medical, dental, and vision benefits
- Basic life and AD&D insurance provided
- Pet insurance
- Education Assistance
- Wellness reimbursement program
- Paid maternity and paternity leave
FUN IS THE BEST FLAVOR:
- Lunch provided every Tuesday and Thursday in office
- Work from home Fridays
- Discount on Wingstop gift cards
- Discounts at Under Armour, FitBit, NFL, and NHL
- Discounted onsite dry cleaning
- Discounted onsite car detailing
- Onsite game room and patio
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
