Sports Marketing & Brand Development Manager

Company Description

Stack Sports is a global sports technology company based in Plano, TX with offices in Torrance, CA San Diego, CA, & Atlanta, GA. From our humble beginnings as sports parents and coaches, we founded Stack Sports to transform the youth sports experience by helping other parents, coaches and administrators manage all aspects of their sports organizations. By developing easy-to-use league management solutions, we allow parents, players and coaches to focus on the game - not administrative duties. Our founders and employees wear many hats. Successful entrepreneurs. Loving parents. Sports enthusiasts. Community volunteers. Being able to juggle all the important aspects in life can be difficult as sports parents.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Who you are:

We're looking for a growth-focused leader with experience in grassroots sports, specifically baseball and football, to help drive the Student Sports platforms that include Area Code Baseball and Elite 11 as well as other owned and operated event brands and properties. This person should be comfortable building a brand marketing strategy with an emphasis on growing premium event properties; sponsorship and advertising sales, strategic partnerships, registration-based revenue generation, event operations, marketing and other operational elements. The ideal candidate is growth-minded, fast-acting and has experience driving revenue while building a business in the youth sports space.

What you'll do:

You’ll work with our Vice President of Brand Development & Growth Strategy as well as the GM of Brands to grow Stack Sports’ digital marketing strategy. You’ll be involved heavily in the day-to-day of all of Stack Sports’ major brand initiatives, including multi platform audience targeting, event activations and new inventory creation. You’ll play a critical role in operationalizing our go forward digital strategy for multiple lines of business. In addition, you will work closely with our team to help make decisions on where we should invest our resources next.

Our perfect hire for this role is a creative, sales-oriented marketer who will:

• Business Unit Growth – Develop and execute the growth strategy for the baseball and football premium event business.
  • Create, manage and execute a plan to build the paid-for business through new and existing streams of revenue, including premium events, new event platforms, sponsorships and other strategic partnership opportunities.
  • Work with new and existing partners to create collaboration opportunities with the goal of driving incremental revenue.
  • Utilize knowledge of sport (emphasis on grassroots baseball and football) and network of contacts to gather information across platforms.
• Business Development – Drive new revenue through event registrations, various sponsorships, advertising and strategic partnerships, including video and data from events.
  • Direct and coordinate all company sales and marketing functions.
  • Organize internal ideation process as it pertains to new sales & marketing development initiatives.
  • Oversee the development of custom sales packages to present to clients.
• Event Operations – Responsible for execution and overarching strategy of baseball events.
  • Collaborate with our baseball operations lead to set the strategy, manage the budget and execute best-in-class experiences for our participants and partners.
• Digital Content – Work closely w/ the Director of Media to ensure the baseball brand o/o channels are creating and distributing original content to grow our audience & increase engagement, while delivering on all contracted and agreed upon content for partners.

Desired Skills and Experience:

• Bachelor’s Degree (Master’s, a plus) or equivalent combination of education and work experience
• 4+ years of relevant experience within the grassroots sports space from youth to amateur to the professional ranks
• Previous experience building and executing marketing strategy that led to YOY growth
• Knowledge of and strong interest in event operations
• Detailed knowledge of sports technology is a plus
• Ability to manage multiple projects at one time
• Self-motivated mindset, strong analytical thinking and problem-solving skills
• Excellent client facing communication skills, both oral and written, with experience in communicating to audiences with varying levels of technical understanding
• Dedication to high quality and strong attention to detail
• Ability to travel on weekends, especially during busy summer/fall months
• Ability to work evenings, weekends, and holidays, based on business needs and events

What We Offer

• Modern and collaborative work environment
• Supportive team members
• Entrepreneurial environment - leave your mark
• Comprehensive benefit package
• Fully paid parental leave