Specialist, Digital Retention Marketing

Specialist, Digital Retention Marketing
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.
About the Role:
This Specialist, Retention Marketing role will support the Digital Growth & Retention team at CHANEL HQ in New York City. This dedicated individual will manage & execute programs that focus on loyalty and retention of e-commerce and omni-channel clients. The Retention Marketing Specialist will help elevate the client experience through Direct Mail and Sampling programs, while playing a key role in planning, executing, and optimizing channels including but not limited to Email Marketing. The ideal candidate will have a minimum of two years in the Digital Marketing space, a keen eye for detail, exemplary project management skills, passion for Retention Marketing, and desire to contribute to a dynamic team.
What impact you can create at CHANEL:

• Planning: Direct Mail & Sampling
  • Support direct mail plan development, which includes, but not limited to, new campaign support, on-going loyalty efforts, client gifting etc., by defining mailer objectives, selecting assortment, and identifying segments in partnership with Owned Retail, Marketing, and Client Analytic teams
  • Support sampling strategy by ensuring comprehensive assortment that of newness and on-going SKUs which meets volume required at checkout and campaign/launch/ad-hoc programming needs
  • Active participation in monthly forecast meetings, partnering with Product Marketing, Supply & Demand chain Planning, Project Management, Owned Retail, and across Digital pillars to ensure robust campaign/launch support
  • Manage forecasting process for direct mail & sample needs in line with annual budgets and submit order estimates
  • Ensure timely and accurate direct mail and sampling orders, while maintaining order receipts to support timely activation plans

• Programming: Direct Mail & Sampling
  • Manage healthy and accurate inventory files, sample usage allocation, direct mail in-home delivery dates by coordinating with Operations, Demand planning, and third-party mail-house
  • Build & maintain checkout sample calendar, while working closely with Fulfillment center, Operations, and Retail teams to ensure seamless and connected activations
  • Manage and update samples at checkout which include ensuring SKU is set-up and active, images and product title/details are rendering correctly on-site and maintaining inventory and proper assortment
  • Gather requirements and specs to submit/track creative requests for all applicable mailer collateral in partnership with Local AD, Divisions, and third-party mail-house
  • Conduct on-going analysis on direct mail and sampling efforts to understand impact and effectiveness based on ROI and client behavior, while identifying areas of opportunity and optimizations for chanel.com
  • Identifying and pulling segment criteria within CDP- Client Data Platform
  • Track and process applicable invoices, while keeping budget tracker updated

• Digital Communication / Email Marketing Project Management
  • Responsible to receive assets from local partners within required SLAs (Service Level Agreements) of each campaign, submit deliverables and campaign details (i.e., subject line/pre-header, link tracking, date/time of deployment, etc.) to email service provider.
  • Support coordination between various vendors, Digital pillars & cross-functional teams needed for campaign build out, integration of dynamic modules/product personalization, segmentation, and tracking needs.
  • Perform QA (Quality Assurance) checks on email campaigns across all devices to ensure accurate rendering, functionality, landing experience and link tracking.
  • Support project roadmap deliverables and milestone timelines through capturing meeting minutes and action items, pro-active follow-up, business rule requirements and documentation.

You are energized by:

• Highly collaborative environment; strong interpersonal skills a must
• Ability to thrive in a dynamic, and often ambiguous work environment
• Creative solutioning and navigating complex workflows

What you will bring to the team:

• Exceptional Excel Skills- Vlookup, pivot tables, formula, data maniuplation
• Quick-learner, pro-active, and agile
• Critical thinking skills with attention to detail and strong problem-solving abilities
• Strong organizational and project management skills with the ability to manage multiple projects and meet deadlines
• Excellent interpersonal and communication skills with a collaborate team-oriented approach
• Digital Marketing, Direct Mail & Sampling relevant experience highly preferred

Position Logistics:

• Minimum of 2 years of experience in digital marketing, preferably in the Retail or Luxury Goods industry
• Exceptional Excel Skills- Vlookup, pivot tables, formula, data maniuplation required

• Position Based in New York City: Partially remote, requires 3 days on-site presence in NYC Chanel Office

• Bachelor's degree in marketing, communications, or related field preferred but not required
• Experience with CRM and Data Platforms Software, Salesforce preferred

Compensation:

• The anticipated base salary range for this position is $58,200 - $87,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.

Benefits and Perks:

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure and Wellbeing Days in Retail) and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K, pension and other incentives

• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

Flexible Time and Hybrid Work Options:
Corporate/Home Office positions:

• Fully Remote: Role can be conducted from home office, may require occasional travel and/or visits to corporate offices/points of sales.
• Partially Remote: Role requires a minimum of three-days in-person office presence at the designated location/office.
• Work-Place Essential: This role requires 5 days in person office at the designated location/office.

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
• We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.

Chanel Community:

• CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
• Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.

Sustainability:

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.

Arts and Culture:

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.

Fondation Chanel:

• Since 2011, Fondation CHANEL's mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
• For more information, please navigate to the Fondation Chanel website here

Career and Leadership Development:

• We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.

*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.