Social Media Specialist

Title:Social Media Specialist

State Role Title: PR & Mktg Spec III

Hiring Range: Based on qualifications & experience

Pay Band: 4

Agency: Virginia Military Institute

Location: Virginia Military Institute

Agency Website: www.vmi.edu

Recruitment Type: General Public - G

Job Duties

The Social Media Specialist is responsible for the content creation for and management of the
Institute's Social Media platforms (current and future), including Facebook, X (formerly Twitter),
Instagram, and LinkedIn, the growth of these audiences, and furthering awareness of the VMI brand.
Specifically, the Social Media Specialist will be expected to:
Create and produce highly engaging and sharable content, such as short videos, infographics, photo essays and other pieces for VMI's social channels.
Utilize the latest creative technologies to connect with multiple audiences to include prospective and current cadets, families, faculty / staff, and alumni.
Collaborate on projects from concept development to publishing with VMI's videographer, digital content specialist, and assistant director for digital communication, including contributions to YouTube and vmi.edu.
Build collaborative relationships throughout VMI that lead to the development of non- traditional content packages that build brand awareness and attract top-tier cadets and faculty members.
Monitor trends in content consumption and adapt channel content strategies to reach targeted audiences.
Assist with the monitoring of content on VMI's branded and departmental social channels to assure brand and message compliance, including review of account requests and maintenance of VMI Social Media directory.
Collaborate with all members of the VMI Communications and Marketing team, particularly News and Editorial Services, to ensure timely communication of content is distributed on Institute Social Media accounts.
Produce monthly channel reports on content performance using online metrics and be able to discuss with supervisor.
Support the larger digital communications of VMI through projects and initiatives as determined by the Communications and Marketing team.
The ideal candidate should be creative, flexible, positive, quick-thinking, energetic, efficient, and able to work independently under pressure while maintaining attention to detail. Excellent interpersonal skills are a must, as this position requires interacting with other staff and faculty
throughout the Institute, as well as cadets, alumni and others. Some evening and weekend work is required for event coverage and monitoring of content channels.

Minimum Qualifications

Bachelor's degree in communications, public relations, digital media, graphic design, marketing or related field.
Digital storytelling through the use of words, images, and data, including written and visual content editing.
Photography, videography, post-production, and graphic design.
Adobe Creative Suite and cloud-based design tools.
Understanding of channel-based Social Media insights, metrics, and analytics.
Positive attitude and ability to work well in a team environment.

Additional Considerations

Understanding of the Virginia Military Institute and its culture, traditions, policies, and procedures.
Previous military and/or higher education experience.

Special Instructions

You will be provided a confirmation of receipt when your application and/or resume is submitted successfully. Please refer to "Your Application" in your account to check the status of your application for this position.

Contact Information

Name: Tamara Wade

Phone: 540-464-7051

Email: wadete@vmi.edu

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.