Social Media Communications Specialist

Social Media Communications Specialist

Location: Virginia Beach, VA (on-site)

Department: Marketing

Job Type: Full-Time

Shift: Mon. – Fri.: 8:15AM – 5:00PM

Clinical Status: Non-Clinical

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization (“OPO”) and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process.  LifeNet Health has over 1200 employees and has a growing global presence.

How you will contribute to LifeNet Health’s success:

The Social Media Communications Specialist oversees LifeNet Health’s external Social Media presence and internal communication strategies.  Collaborates with cross-functional teams and various internal business units, including marketing, communications, and design, to ensure consistent messaging and branding across all channels.

What you’ll do:

• Social Media Management: Develop and implement comprehensive Social Media strategies – Facebook, Twitter, LinkedIn, Instagram, and emerging platforms – that align with LifeNet Health's brand identity and marketing goals. Plan and execute Social Media campaigns and collaborations to increase brand awareness, engagement, and reach. Respond promptly and professionally to comments, messages, inquiries from followers, demonstrating excellent customer service.
• Scheduling and Analytics: Create, curate, and schedule engaging content, including text, image, and video posts, that resonate with our target audience and encourage interaction. Monitor, analyze, and report on Social Media performance metrics, providing insights and recommendations for optimizing campaigns and content.
• Corporate Communications: Develop and implement internal communication strategies that foster engagement, transparency, and alignment among employees. Create and manage content for internal communication channels, such as company newsletters, intranet, and internal social platforms.
• Compliance and Policy Adherence: Ensure internal communications reflect the organization's values, culture, and mission. Collaborate with HR and leadership to provide consistent and timely communication on company policies, events, and important information. Stay up to date with industry trends, best practices, and emerging platforms to ensure the organization's Social Media presence remains innovative and competitive.

What you’ll bring (Minimum Requirements):

• Bachelor’s Degree
• THREE (3) years of experience in Social Media management and/or internal communications

Preferred:

• Bachelor’s Degree (Marketing Communications, Advertising, Business, or related field)
• FIVE (5) years of related experience in Social Media management and/or internal communications within the healthcare, medical, or life sciences sector.

These would be nice too (Knowledge Skills and Abilities):

• Attention to Detail: Able to perform tasks thoroughly and with care.
• Social Media Skillset: Proven track record of managing successful Social Media campaigns and growing engagement and followers.
• Analytical Skills: Strong analytical skills to measure and report on Social Media performance.
• Communication Skills: Ability to communicate verbally and in writing & across multiple levels in the organization.
• Time Management: able to prioritize multiple, competing priorities and manage time/workload.
• Added Plus: familiarity with healthcare terminology and trends is a plus.

Why work at LifeNet Health?

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You won’t find another company with a culture as strong as ours.

• 403(b) and Profit-Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-workers

We are proud to be an EEO/AA employer EOE/M/F/Disability/Vet. We maintain a drug-free workplace and perform pre-employment substance abuse testing.