Social Media Specialist

ANB Bank has financial strength embodied in over $3 billion in assets and ranks in the top 8% of banks nationwide by size and is a true community bank with an unwavering commitment to excellence. The bank helps each of its communities prosper through investment, sponsorship, philanthropy, and employee volunteerism. It is a passion ANB has for banking that makes the difference.

ANB Bank hires individuals who provide excellent customer service and build meaningful relationships with our customers and within our communities. ANB is committed to rewarding our team members who strengthen our company and culture. ANB offers competitive compensation and a comprehensive benefits package for this position.

• Hiring Pay Range:$19.00 - $23.00 per hour

Health & Wellness Benefits (Subject to Eligibility Requirements)

• Minimum 4 Weeks of Paid Time Off (PTO)
• 11 Paid Holidays
• Medical, Dental, and Vision Insurance
• Health Savings (HSA), Flexible Spending (FSA), and dependent care spending accounts
• Company provided Life, AD&D, and Disability Insurance with supplementation options
• 401(k) plan with discretionary company match and profit sharing
• Discretionary annual bonus and employee referral incentives
• Employee Assistance Program (EAP)
• Tuition Reimbursement Program
• Spanish Communication Assistant Program Incentive
• Employee banking products

Summary

• The Social Media Specialist is primarily responsible for supporting and managing the content for the Bank's Social Media channels.
• This position helps communicate the Bank's community involvement and sponsorships to our customers, businesses and other industry influencers.
• This position will research target audiences, schedule posts, and update news feeds; assist in web content development for the Bank's website, Intranet, and all Social Media platforms; and analyze new Social Media platforms for future growth and development opportunities.
• The Social Media Specialist will also monitor and report on the Bank's social channels and review channels to gain customer insight, respond to customer posts, and to gather competitive intelligence.
• The Social Media Specialist will create reports showcasing principal business and social metrics for presentation to management.
• The Social Media Specialist will draft press releases or other communications as needed.

Essential Duties and Responsibilities

• Assists with unique strategies and guidance for all of ANB's social channels such as Facebook, Twitter, LinkedIn, Instagram, and to the Bank's digital platforms such as the website and Intranet.
• Develops compelling content for all Social Media platforms to include daily posts, articles, photos, and videos.
• Maintains a consistent customer experience in look and feel for all social channels.
• Identifies opportunities, tools and trends in the social space and recommend the best course of action with justifiable metrics.
• Maintain consistent system of measurement and evaluation of Social Media program success.
• Understand current trends, technologies and advancements in social and online review sites.
• Monitors all Social Media and news sources as the primary lead during bank business hours and part of the Bank's Social Media response team after hours for brand mentions.
• Engages users in online/social environments, particularly Facebook, Instagram, Twitter, and LinkedIn.
• Maintains and enhances editorial Social Media calendars and ensures content is published appropriately and on time.
• Writes press releases and other external and internal communications for the bank and ensures alignment between digital and traditional media communications.
• Responsible for tracking all sponsorships, donations, and community involvement initiatives for each branch.
• Manages and tracks complaints and compliments from Bank customers through Social Media, review sites, lobby surveys, letters, and other communications to management.
• Works with third parties including agencies and vendors if needed.
• Maintains a current knowledge and consistent compliance with Bank Secrecy Act (BSA) requirements, as well as knowledge and consistent compliance with other banking regulations and Bank policies and procedures related to the position.
• Other duties may be assigned.

Experience & Education

• Two years of experience working with Social Media and/or communications.
• Preferred Bachelor's degree (B. A.) in communications, journalism or related field from a four-year college or university; or equivalent combination of education and experience.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule: Monday - Friday, 8:00am - 5:00pm

Equal Opportunity Employer / Affirmative Action / Minorities / Female / Disabled / Veteran

ANB Bank is committed to providing Equal Opportunity in Employment. The Bank is continually trying to improve recruitment, employment, development and promotional opportunities for its employees. Our selection decisions are based on job-related factors and not on the basis of age, race, sex, color, religion, national origin, disability, sexual orientation, veteran status, pregnancy, marital status, genetic information, gender identity, or any other status protected by federal, state, or local law.

ANB Bank complies with the Equal Pay for Equal Work Act. ANB Bank requests that Applicant not disclose its wage rate history to ANB Bank.If ANB Bank for any reason comes into possession of Applicant's wage rate history, ANB Bank will not rely on it in determining a wage rate. ANB Bank requests that applicant not provide information on age, date of birth or graduation date from any academic institution, including on resumes.

Anticipated Date of Application Window Closure: 04/12/2024 (or until filled)