Social Media Specialist

Our mission is contemporary person-centric wellness senior living, designed for the next generation. A customized, curated, and organic approach to wellness inspires everything we do. All members of our communities – residents, their family members, and team members – help make our communities what they are.

We are committed to developing progressive yet approachable communities to support the needs of all future generations. We want to transform healthcare infrastructure so that people can not only age well but live well and THRIVE.

Overview

The Social Media Specialist will help build our brand and execute Social Media strategies including posting daily content such as video and images that engage Monarch's target market. In addition, expertise utilizing various platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube and the ability to collaborate with other departments for their marketing needs.

This Part-Time or Full-Time position can be remote or in the Tri-State area. Salary commensurate with experience.

Responsibilities Include:

• Build and execute Social Media strategy through research, platform determination, benchmarking, messaging and audience identification relating to Senior Living
• Generate, edit, publish and share daily content (original text, images, video or HTML) that focuses on our target market
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the Social Media policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (Sales, etc) to manage reputation, identify key players and coordinate actions

• Bachelor's Degree in Marketing, Public Relations, Internet Marketing, Journalism or related fields
• Five (5) or more years experience in related field including sales, advertising, customer service, public relations
• Knowledge of Senior Living Industry
• Strong organizational skills with the ability to manage multiple tasks
• Excellent written, verbal and interpersonal skills
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications

All your information will be kept confidential according to EEO guidelines.