Social Media Marketing Manager

We are searching for a Social Marketing Manager with a strong background in Augmented Reality (AR) and/or Virtual Reality (VR) to join our marketing communications team for a 10-month contract role. We are on the hunt for a strategic thinker and creative innovator who can mastermind a comprehensive global social strategy for our AR and/or VR brands from the ground up. The ideal candidate will possess a robust understanding of Social Media platforms, with a particular emphasis on TikTok and YouTube, as well as a focus on platform popular in the gaming community. They will work in tandem with our internal teams and agency partners to devise a powerful Social Media strategy, generate engaging content, and supervise/manage community interactions.

Responsibilities:

● Pioneer the AR and/or VR global social strategy and engage followers across various channels

● Identify and implement social processes to drive efficiencies and best-in-class work.

● Partner with cross-functional teams to develop innovative and differentiated social

content (e.g. Product Marketing, Creative, Sales, Performance Marketing, Brand

Strategy and PR).

● Create platform-specific strategies and content, adhering to brand guidelines.

● Lead and manage agency partners and collaborate with in-house creative

teams/production vendors.

● Analyze and report on the performance of owned social channels to measure the

effectiveness of our efforts.

● Collaborate with the paid media team to design on-platform paid social strategies and

tactics.

● Manage global collaboration for initiatives with regional marketing counterparts.

Minimum Qualifications:

● 8+ years of experience managing owned social channels within global consumer product

categories and brands.

● Experience in creating Social Media strategies from inception to growth that have driven

brand engagement and growth.

● Experience leading agency partners/in-house creative and inspiring them to make the

best work for our social channels.

● Proven record of creativity and innovation in Social Media content and strategies that

have driven engagement.

● Excellent communication skills- experience simplifying complex things into human

understanding.

● Deep understanding of behavioral and technology trends in the social space.

● Experience in delivering global culturally relevant, forward-thinking consumer-centric

initiatives.

Preferred Qualifications:

● Bachelor’s degree or equivalent marketing experience.

● Experience in highly innovative consumer product categories and brands such as

consumer tech and/or AR/VR technologies, gaming, sports entertainment, fashion, entertainment, or culture brands.

Location

● New York

LW267

LW268

Job Types: Full-time, Contract

Pay: $75.00 - $100.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have experience with AR/VR technology in a professional setting?
• Do you have experience in the gaming community?
• Do you have experience in innovative consumer product categories such as consumer tech, fashion, entertainment, or culture brands?

Education:

• Bachelor's (Required)

Experience:

• managing owned global social channels: 8 years (Required)

Work Location: In person