Address
Form of workJob Description
As a growing family business, we’re looking for a knowledgeable, independent, self-directed individual who can cultivate our presence on social media and across the internet by creating unique, high quality, cohesive graphical assets for use across our web presence, sales forms, and physical advertising. While our website enjoys strong SEO rankings, we do acknowledge that not interacting with our customers where they spend time most translates to missed opportunities. We’ll provide the tools you require to succeed, what we need you to bring to the table is a creative mind that can nurture leads wherever they may be.
Role Requirements:
- High school diploma or equivalent is required.
- You should have strong writing skills and excellent attention to detail.
- You should be an outgoing, extroverted person who enjoys interacting with others online.
- We’d like you to have previous experience with running a public social media page, whether in the form of a business page, public figure page, or otherwise.
- Ability to plan and execute tasks independently is required.
- Ability to comfortably use a Windows PC with limited guidance is required.
- Ability to navigate and use common social media platform tools (I.e. Meta Business Suite, Twitter for Business, Youtube Studio) and confidence to adapt to platforms you may be less familiar with (i.e ThomasNet, Google Business, Trustpilot) is required.
- Ability to comfortably use Adobe Photoshop + Camera RAW and Illustrator without guidance are basic minimum requirements for this role.
- Ability to comfortably use any of Premiere Pro, After Effects, Animate, and InDesign without guidance are preferred skills.
- We do not expect you to be a master of all aspects of Adobe CC but the more programs you’re comfortable in, the better.
- You should be comfortable with operating a Canon DSLR camera.
- You should be comfortable working in an active industrial environment around heavy machinery. While most of your work will take place inside our clean & quiet office, looking at samples of products or getting a picture will require going out onto the warehouse floor.
- You should be comfortable developing a general knowledge of material handling equipment.
Role Responsibilities:
- Schedule regular content updates to our social media platforms including Facebook, Twitter, and YouTube Community Page.
- Plan and execute long-term campaigns showcasing our ongoing projects across platforms.
- Maximize visibility and introduce new prospects to our brand through targeted, small-scale advertising campaigns on Meta and Twitter platforms.
- Manage published content (including images, copy, and occasional videos) and ensure engagement with comments, likes, and messages.
- Create, updating, and tracking inventory for listings on Facebook Marketplace & eBay, establishing communication with inbound leads from these platforms.
- Interact with visitors and leads across our social media platforms, forwarding more advanced inquiries to an appropriate person if necessary.
- Track and report on social media conversions & attributions to identify effective strategies.
- Your primary task is to design unique, eye-catching images, graphics, animations, and assets for use on our website, social media, and physical advertising.
- Given our niche industry, accurate & useful stock assets for our products are generally unavailable. You will need to be able to design assets that are accurate, informative, and nice to look at.
- Some day-to-day tasks we’d expect you to be able to perform include:
- Photographing a product, touching it up, and removing the background
- Designing a thumbnail for a blog post or Youtube video
- Designing a vector graphic for use on the website
- Creating vector illustrations of products in our catalog
- Creating a 2D animation of a product such as powered conveyor or a forklift
- Editing pre-recorded videos from a jobsite for use on Youtube, Tiktok, etc.
- Creating eye-catching display ads for use in existing and future ad campaigns and on our social media pages.
- Mocking up website elements / layouts for implementation by a developer
- Our long-term goal is to develop a cohesive brand identity, which you will be responsible for cultivating.
About American Surplus Inc.:
With over 30 years of experience, American Surplus Inc. has built a trusted reputation for exceeding customers' material handling needs. American Surplus Inc. works earnestly to match each customer with the specific new or used material handling equipment they require. Offering the most competitive prices on the market today puts American Surplus Inc. among the top retailers for new and used material handling products.American Surplus Inc. takes pride in knowing customers feel comfortable calling to discuss their current and future plans. A trained sales staff has proven to work one on one with each business owner, ensuring they receive the product that best accomplishes the task being performed. Visit our warehouse and take a look at the new and used equipment American Surplus Inc. has to offer prior to purchase. A member of our sales team will gladly give you a tour around the massive 530,000 square foot facility. Feel free to swing by our East Providence, RI location. Our doors are always open.
