Social Media Manager

Social Media Manager- Hair Care & Hair Color

Are you passionate about hair, beauty, and Social Media? Do you thrive in fast-paced environments? If so, we have the perfect opportunity for you! Join our team as a Social Media Manager for established brands in hair care and hair color. This job is not only fun and exciting but also allows you to be part of a thriving industry where creativity knows no bounds. As our Social Media Manager, you will have the chance to showcase your skills, engage with our followers, and help us continue to grow and innovate in the world of beauty and style. If you're ready to bring your Social Media expertise to a dynamic and rewarding role, we can't wait to hear from you!

Responsibilities

· Source and manage content including UGC and branded content

· Develop high-quality, engaging content tailored to the target audience. (i.e. to how-to videos, educational content, etc)

· Adapt content and strategies to capitalize on trending topics while aligning with brand values and objectives.

· Research and identify paid opportunities for Social Media campaigns, including sponsored content, influencer collaborations, and paid advertising.

· Develop and execute paid Social Media strategies to reach target audience segments effectively.

· Monitor campaign performance closely, analyze key metrics, and adjust strategies to optimize performance and meet KPIs.

· Stay informed about industry trends and best practices through competitive benchmarking.

· Develop and execute community-building initiatives, such as hosting IRL events, organizing giveaways, and forming brand partnerships.

· Community Management, including the day-to-day messaging, outreach, monitoring and moderation of Social Media channels and general engagement with audience

· Manage all phases of influencer marketing.

· Negotiate and manage influencer partnerships, including contract negotiations, content approvals, and performance tracking.

· Ensure consistency in brand voice and identity across all Social Media channels and communication touchpoints.

· Assist with PR lists, product seeding and tracking

· Collaborate effectively with cross-functional teams, including marketing, PR, product development, and customer support, to ensure brand consistency and alignment.

· Prepare and present regular reports to senior management and stakeholders, highlighting insights, successes, and areas for improvement.

Skills and Qualifications

· 3+ years in a Social Media related position at a related company

· Strong written and verbal communication skills, and attention to detail

· Deep understanding of all Social Media platforms (such as Instagram, TikTok, Facebook, Pinterest, YouTube)

· Experience working with social analytics and planning dashboard such as Dash Hudson

· Excellent time management skills with a proven ability to meet deadlines

· Proven results in Social Media platform growth and engagement, with a priority in sales conversion

· Building partnerships with influencers for content creation

· Creative writing skills, ability to communicate a variety of messages while keeping the brand voice consistent

· Background in content creation experience such as lifestyle photography, product imagery, and videos/ reels

· In-depth knowledge of the latest best practices, tools, and trends on Social Media and digital engagement platforms

· Excellent writing and editing skills, with a focus on creating engaging content

· Video and photo editing skills

· Team player with the ability to thrive in a fast-paced environment

Benefits

This is a full-time position with medical, dental, vision, holiday pay, paid-time-off benefits, voluntary supplemental insurance, and voluntary life insurance

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Commerce, CA 90040: Relocate before starting work (Required)

Work Location: In person