Social Media Manager, Nyc

Social Media Manager, NYC

We are looking to grow our talented marketing team! As the Social Media Manager, you will be responsible for managing all existing TRLab social marketing channels (Instagram, Tik Tok and Twitter). As an experienced and creative digital storyteller, you thrive on collaboration, embrace data-driven decision-making, and have a successful track record of growing an online following and maintaining strong user engagement.

We operate in a fast-paced environment, where experimentation and sharing insights drive success. The ideal candidate excels in an environment that allows them to take charge and leverage their expertise to steer our marketing function towards new heights.

If you have genuine passion for art, NFTs, and a knowledge of the ecosystem we operate in, we invite you to join our growing, creative and most-of-all welcoming team to pioneer the future of art participation.

This position is based in New York City and will be required to collaborate at an in-person office 2-3 days a week.

Core Responsibilities:

What You'll Do

• Lead all aspects of TRLab's Social Media strategy, including development of an integrated strategy roadmap, including key marketing objectives, content development, tone and voice, cadence, community management, analytics and reporting.
• Manage and generate content across Social Media channels, with a focus on video. Project manage and liaise with internal stakeholders and external partners for asset sourcing, editing, copywriting and posting. Closely partner with part time marketing consultants and design team members on content and creative.
• Develop and manage an omni-channel calendar including partnership priorities and TRLab platform needs, identifying key moments for engagement with our target audience of art enthusiasts.
• Work with Partnership Owners to generate ideas, own, build and help execute detailed digital GTM strategies for partnerships alongside external partners.
• Generate monthly reporting on Social Media activity (impressions, followers, sentiment), and recommend actionable strategies across all channels to the executive leadership team.
• Propose paid Social Media campaigns focused on growing user conversion, engagement and retention. This will include reporting out learnings and interfacing with finance team members to communicate budgets and paid spend.
• Be comfortable with capturing content with phone and camera, potentially participating with video and voice over needs.
• Stays abreast of emerging trends and technologies to identify opportunities and engage new partners. Bring new ideas in Social Media and content marketing to executive leadership team.

Qualifications:

Must-Have

• 3-5 years of experience working in Social Media and digital marketing, ideally at an arts organization or a technology-forward platform.
• Experience with content creation for multiple channels.
• Successful track record of implementing Social Media marketing strategies that increase brand awareness and engagement through the creation of multi-channel Social Media campaigns
• Knowledge of best practices in Digital Marketing, content creation, Social Media
• Strong analytical chops and fluency with using marketing analytics tools
• Excellent track record of managing a team, including contractors and agencies
• Ability to partner with cross-functional teams including product management, product design, communications, business development, and executive leadership
• Excellent writing and presentation skills to help translate detailed technical content into impactful go-to-market material
• Excellent written and verbal communication in English
• Ability to stay calm under pressure and manage workload effectively in a fast-paced environment
• Experience with analytics tools for Social Media platforms preferred.
• Knowledge of fine art or a passion for art history

Nice-to-Have

• Art History degree or art-adjacent education
• Experience at a web3 or NFT-driven start-up
• Professional experience at a web3 or NFT-driven start-up

We Offer

• Generous PTO
• Flexible Working Hours
• Comprehensive Healthcare
• FSA/DCA
• Commuter Benefits
• Frequent Team Building Activities

About Us: Co-founded by Xin Li-Cohen, Christie's non-executive Deputy Chairman, and TRLab CEO Audrey Ou, TRLab fuses technology with fine art expertise to pioneer the future of collecting. Since its founding in 2021, TRLab has successfully designed and launched interactive art collecting experiences with leading digital and traditional artists, including "The Calder Question", a multi-season educational project developed with the Calder Foundation; "Your Daytime Fireworks," an online collecting journey with contemporary artist Cai Guo-Qiang, which was shortlisted for a 2022 Lumen Prize; and "Vogue Meta-Ocean", the first digital art collection curated by Vogue editors worldwide. Exploding the Self", a 2021 limited-edition digital artwork TRLab co-developed with Cai Guo-Qiang, is now in the permanent collection of the Los Angeles County Museum of Art (LACMA).

Backed by notable investors from the tech and art sectors, TRLab's partners and investors include Dragonfly Capital, Pace Verso, and Rockbund Art Museum, one of Asia's premier contemporary art museums. Learn more about TRLab's team and major projects at www.trlab.com.

Compensation: The expected base salary for this New York based position ranges $75,000- $90,000 USD. The actual base salary will be determined on an individual basis considering a number of factors including, but not limited to, experience, education, relevant certifications, skills, and geographic location.