Autumn Lake Healthcare is seeking a full-time Social Media Manager to be responsible for curating, creating, editing, monitoring, and posting engaging content across a variety of Social Media platforms. You will be able to exercise creativity, artistic flair, and storytelling abilities all while acting in a supportive role for our local healthcare content. You will work closely with our Digital Marketing Manager to continue our online voice and brand. This role can be remote, but in-person is preferred.
Location: Hybrid! Base out of our New Jersey, Maryland or Connecticut offices!
Responsibilities:
- Source through content chats and curate content pieces for various Social Media channels.
- Enhance existing photos by adding logos, text, and graphics for public posting.
- Develop creative captions and standout text to accompany visual assets.
- Schedule and publish posts with well-crafted captions and hashtags.
- Extend our reach by connecting with diverse audiences and communities.
- Ensure all sourced pictures meet quality standards and align with brand guidelines.
- Engage with local businesses and community partners to identify collaboration.
- Assist in the development and creation of content calendars across social channels.
- Monitor and analyze internal content submissions and content growth.
- Suggest areas for improvement to optimize content strategy.
- Initiate Facility Level campaigns and initiatives to drive engagement and awareness.
- Be an Autumn Lake Ambassador across Social Media channels.
- Fill in where and when necessary to accomplish team objectives.
Required Qualifications:
- 3+ years of experience in marketing, media, design, journalism, or related field.
- 2+ years of experience in Social Media and content creation.
- Proficiency in Google and Microsoft Office Suite.
- Experience with Instagram, LinkedIn, Facebook, TikTok, and other mainstream platforms.
- Ability to keep up with and understand Social Media trends.
- Strong copywriting skills with a keen eye for grammar.
- Editorial and storytelling skills.
- Organized and detail oriented.
- Team Player with excellent communication skills.
- Willingness to adapt and learn new skills as needed.
- Experience juggling multiple projects simultaneously.
- Confidence to work independently and within a team environment
Bonus Qualifications:
- Experience with Agora Pulse or a related Social Media software.
- Experience in the healthcare industry.
- Expertise in Social Media campaigns with digital marketing chops.
- Experience in Canva or other design software.
- Experience with video editing.
- Expertise in narrative and high-end storytelling.
Compensation:
- Salary range is $60,000-$75,000 with growth potential in the company. Compensation is competitive and based upon prior experience.
HP