Social Media Manager

You will thrive in this role if you are:

• In-tune with the latest trends and developments in Social Media platforms

• Able to turn big-picture goals into actionable items and follow-through

• Organized, manage your time well, and communicate effectively with coworkers

• Analytical, enjoy measuring results, and making adjustments for increased performance

• Detail-oriented

• Enjoy creative writing and contributing to the creation of visual content

Position Overview

As Social Media Manager, you will take full ownership of the big picture strategy and day-to-day execution to grow the reach, engagement, and ROI of Barbell Logic’s brand on all Social Media platforms (including Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, and Pinterest). You’ll be responsible for creating and implementing a Social Media strategy that is on-brand in tone and imagery, while being balanced among educational/informative, spotlights (clients & coaches), and promotion/positioning of service offerings.

You’ll report directly to the CIO while working closely to the Editor-in-Chief, Head Administrator, and Brand Manager to:

• Set growth and engagement goals and strategies by channel

• Set and keep a consistent and balanced Social Media posting schedule according to established goals and strategies

• Propose, lead, and implement special initiatives such as Instagram takeovers or special content focuses when appropriate and consistent with goals

• Monitor Social Media hashtags and/or keywords for engagement and content opportunities

• Monitor and promptly reply to comments and messages on all Social Media platforms, and engage in comments of like-minded content creators to grow brand awareness

• Create and manage paid advertising campaigns

• Identify potential connections with like-minded Social Media influencers and/or brands via engagement on Social Media platforms

• Utilize company tools including HubSpot, Sprout Social, and Basecamp

• Provide on-time reporting & insights to communicate effectiveness of strategies and key metrics

If you are a planner and well organized, rarely will this position require work outside of traditional office hours. You will also be able to take advantage of the company’s benefits package including flexible PTO, company paid life insurance, enrollment in subsidized group health insurance, and access to purchase dental and vision insurance.

Qualifications:

• Bachelor’s degree in Marketing, Communications or related field preferred

• Expertise in managing Social Media accounts and creating/optimizing content specific to each channel

• Proven track record in growing audience size and click-through rates on multiple channels, including maximizing results via paid social strategies

• Experience with establishing, tracking, and reporting key metrics

• Experience and/or knowledge of strength training / fitness industry is a plus