Social Media Manager

The Social Media Manager is responsible for LifeLine Animal Project’s overall online presence and social strategy. This role is critical in building trust and driving engagement and support for LifeLine’s shelters, clinics, and community. The Social Media Manager manages the social team across multiple locations and is charged with creating powerful branded content that highlights our work; increases our Social Media footprint; and drives awareness and support for lifesaving programs, organizational goals, and marketing initiatives. This position is very hands-on with animals, including medium to large dogs, in order to create videos and photographs that help save lives.

Essential Functions:

● Create best-in-class content for LifeLine’s Facebook, Instagram, TikTok, and X platforms.

● Utilize storytelling, Social Media trends, and Social Media best practices to garner support for Atlanta’s animals and awareness for organizational mission and efforts.

● Supervise, train and support a team of Social Media Coordinators.

● Develop and implement Social Media strategy and goals.

● Coordinate with internal teams to support requests, facilitate Social Media posts, and develop content that supports adoptions, donations, events, programs and initiatives.

● Respond to and address customer feedback and concerns via Google reviews, Social Media comments and messages.

● Partner with Chief Marketing Officer and Creative Director to develop overall communication strategy and crisis communications responses.

● Help manage and moderate LifeLine’s public Facebook groups.

● Track and report Social Media data and analytics.

● Coach volunteers and leverage volunteer content for adoption profiles and promotion.

● Manage paid Social Media advertising efforts.

● Conduct interviews and support the hiring process for coordinators, as needed.

● Other duties as assigned.

Job Skill, Knowledge, and Experience Requirements

● Experience in communication strategy and crisis communications management

● Expertise in major Social Media platforms: Facebook, Instagram, X, LinkedIn and TikTok

● Strong content creation skills, including video filming and editing for Reels and TikTok

● Professional experience using Social Media for business success

● Excellent and professional written communication skills

● Experience leading a team

● Flexibility to react to changes in shelter priorities

● Must love animals and able to handle large dogs comfortably

Job Type: Full-time

Pay: From $46,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• No nights
• Weekends as needed

Application Question(s):

• Were you referred to this position by a current LifeLine employee?

Experience:

• Social media management: 1 year (Preferred)
• Management: 1 year (Preferred)
• Leadership and team building: 1 year (Preferred)
• Content creation: 1 year (Preferred)
• Animal welfare: 1 year (Preferred)

Ability to Relocate:

• Atlanta, GA 30340: Relocate before starting work (Required)

Work Location: Hybrid remote in Atlanta, GA 30340