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Form of workRequisition: 77475
PSEG Company: PSEG Long Island
Salary Range: $ 63,500 - $ 100,500
Incentive: PIP 10%
Work Location Category: Remote Local
PSEG operates under a Flexible Work Model where flexible work is offered when job requirements allow. In support of this model, roles have been categorized into one of four work location categories: onsite roles, hybrid roles that are a blend of onsite and remote work, remote local roles that are primarily home-based but require some level of purpose-driven in-person interaction and living within a commutable distance, and remote non-local roles that can be effectively performed remotely with the ability to work in approved states.
PSEG offers a unique experience to our more than 12,000 employees – we provide the resources and opportunities for career development that come with being a Fortune 500 company, as well as the attention, camaraderie and care for one another you might typically associate with a small business. Our focus on combatting climate change through clean energy technology, our new net zero climate vision for 2030 and enhanced commitment to diversity, equity and inclusion; and supporting the communities we serve make this a particularly exciting time to join PSEG.
PSEG Long Island is seeking an experienced Social Media content specialist to join its team. The Social Media content specialist will leverage their expertise in social trends and Social Media best practices to take PSEG Long Island’s digital presence to the next level. The Social Media content specialist will be responsible for curating content that fosters relationships, amplifies our brand, and educates our audiences to drive awareness and engagement.
The ideal candidate will be responsible for conceptualizing, producing, and executing compelling social and digital content campaigns that resonates with target audiences and aligns with our brand identity and business objectives. This includes Social Media campaigns across all existing and emerging platforms, posting and driving content to the blog, and updating the external website and internal SharePoint website as needed.
- Create and manage owned and paid Social Media campaigns and strategies that drive user engagement build customer relationships and increase brand awareness across all existing and emerging platforms including but not limited to Instagram Facebook X YouTube TikTok and LinkedIn
- Work closely with internal clients across the company to understand their budget objectives and feedback and incorporate them into the content creation processes
- Write compelling and concise onbrand socialdigital copy that captures attention communicates key messages and encourages user interaction tailored for the target audience and target platform
- Assist in the design and creation of graphics videos GIFs animations reels stories and other multimedia elements that effectively communicate messages uniquely tailored for the target audience and target platform and work in close partnership with the Digital Communications team to ensure all approvals deliverables and deadlines are met for creative assets
- Manage PSEG Long Islands Social Media accounts daily digital content calendar and social marketing campaigns
- Monitor social listening for all channels amplifying and engaging with earned content as appropriate as well as responding to brand comments when appropriate not customer service focused comments
- Execute onsite and live storytelling at various local events announcements company meetings and more
- Create and post storm emergency messaging that may require weekends and afterhours work and onsite and live storytelling
- Serve as lead writer and editor of PluggedIn PSEG Long Islands blog
- Assist the Manager of Content Creation and Social Media in updating external website copy and digital content as well as the internal SharePoint website
Job Specific Qualifications
- Bachelor’s degree in Social Media, Communications, Marketing or other related field, plus a minimum of 3 years related work experience.
- In lieu of degree 5 years related work expereince and one or more relevant Social Media/digital certifications, e.g. HubSpot, Hootsuite, Boot Camp or college/university digital certificaiton.
- Minimum 1 year working in a Social Media role executing strategy, posting/tweeting daily, two-way communications with customers and reporting/analyzing
- Understanding of Social Media and digital strategy. Highly collaborative, results-oriented individual with demonstrated experience creating and delivering Social Media campaigns.
- Must be a self-starter, able manage multiple tasks simultaneously and work well within tight deadlines in a fast-turnaround environment
- Excellent verbal and written communication skills
- Confident, strategic thinker
- Strong creativity, attention to detail and organizational skills
- Comfort working with executive stakeholders
- Understanding of Social Media employee advocacy programs
- Understanding of digital marketing solutions including: digital advertising, web and mobile sites, Social Media, SEO & SEM, digital media, and analytics
- Understanding of analysis and evaluation of Social Media campaigns and advertising, and translating and reporting on the results
- Experience with online monitoring and measurement platforms, including Facebook Insights, YouTube Insights, Twitter analytics, LinkedIn analytics, Google Analytics, as well as publishing tools such as Sprinklr, WordPress
Desired Qualifications:
- Sprinklr certified
Certain positions at the Company may require you to have access to Part 810-Controlled Information. Under the law, the Company is limited in who it can share this information with and in certain circumstances it is necessary to obtain specific authorization before the Company can share this information. Accordingly, if the position does require access to this information, you must complete a 10 CFR Part 810 Export Control Compliance Nationality Request Form, a copy of which will be provided to you by Talent Acquisition if an offer is made. If there is a need for specific authorization, due to the time it takes to obtain authorization from the government, we will likely not be able to further proceed with an offer.
PSEG is an equal opportunity employer, dedicated to a policy of non-discrimination in employment, including the hiring process, based on any legally protected characteristic. Legally protected characteristics include race, color, religion, national origin, sex, age, marital status, sexual orientation, disability or veteran status or any other characteristic protected by federal, state, or local law in locations where PSEG employs individuals.
As an employee of PSEG you should be aware that during storm restoration efforts, you may be required to perform functions outside of your routine duties and on a schedule that may be different from normal operations.
For all roles, PSEG’s drug and alcohol testing program includes pre-employment testing, testing for cause, and post-incident/accident testing. For employees in federally regulated roles (including positions covered by USDOT, PHMSA, or NRC regulations), this also includes random testing. Although numerous states throughout the country have legalized marijuana/cannabis products recreationally and/or medically, it is prohibited for employees in federally regulated roles. Employees who are hired or transfer into a federally regulated role are subject to drug and alcohol testing, inclusive of marijuana. Please note that the use of CBD products may result in a positive drug test for THC/Marijuana and such use is not a legitimate medical explanation for such a positive result.
PSEG employees must apply for jobs internally through emPower which can be accessed through sharepoint.pseg.com by clicking on the emPower icon, then selecting careers. This site (PSEG Careers and Job Openings) is strictly for candidates who are not currently PSEG employees, with the exception of PSEG employees who do not have company email addresses.
PSEG is committed to providing reasonable accommodations to individuals with disabilities. If you have a disability and need assistance applying for a position, please call 973-430-3845 or email accommodations@pseg.com.
If you need to request a reasonable accommodation to perform the essential functions of the job, email accommodations@pseg.com. Any information provided regarding a disability will be kept strictly confidential and will not be shared with anyone involved in making a hiring decision.
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