Social Media & Brand Strategy Manager

About Prepared Hero
Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.
As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.
As a Social Media & Brand Strategy Manager, you will work independently and collaboratively with the Social Media Team and the Director of Marketing on content direction, orchestrating the social editorial calendar, and leading our social team. You will harness data analytics to sharpen our creative content and optimize our organic marketing strategies. Your mission will be to elevate our brand, ensure strategic distribution of on-brand content, and push the boundaries of creativity to drive performance and growth.
Job Description - What We Want You To Do
- Oversee and strategize the social editorial calendar in coordination with the Social Media Team and the Director of Marketing.
- Collaborate closely with our Creative Director to implement content that reflects our brand identity.
- Analyze Social Media performance and traffic data to identify trending topics and optimize content.
- Seek out and engage with potential brand influencers, bloggers, and other media partners for partnership programs.
- Scout emerging social platforms for brand fit and assist in content expansion.
- Optimize analytics to refine creative elements across all channels.
- Partner with various departments to enhance campaign performance and maintain brand consistency.
- Lead and develop the creative team, promoting a productive environment encouraging peak performance and positive team dynamics.
- Formulate and execute brand marketing strategies to boost consumer awareness, engagement, and loyalty.
- Conduct in-depth market research for consumer insights, industry trends, and competitive analysis to sharpen our brand and creative strategy.
- Must be quick to adapt to and respond to trends
Requirements
You're Perfect If You Have/Are...
- Expertise in Performance Marketing with tangible e-commerce and direct response experience.
- Deep understanding of paid media, performance metrics, and A/B testing proficiency.
- Knowledge of Facebook, Instagram (Meta), TikTok, and Twitter marketing strategies.
- A track record of success as a growth-centric marketer with experience enhancing creative elements across all social platforms.
- Strong alignment with brand ethos and the ability to communicate it through a unified, consistent, and engaging voice.
- An innovative mindset focused on crafting compelling brand stories and engaging, results-driven content.
- At least 3 years of leadership experience in guiding creative teams towards excellence and innovation.
Benefits
What's In It For You
Your work will matter because it will directly influence 1000's of customers. Your team will depend on you. You will be challenged to grow with goals and given the support to achieve them. You will be part of a team that is in the top 1% of E-commerce brands in the world. Compensation below.
Compensation and Benefits:

• Full-time position with monthly salary paid once or twice a month. Salary in USD and based on experience and skill.

• Fully remote position. Work from where you can be in a state of flow and collaborate with your team on Slack, Skype and video calls.
• Flexible working schedule.

Working Hours
This is a full time position.
You will be required to coordinate with the rest of the team for at least 4 hours per day in the EST time zone. For the rest of the schedule you can login earlier or later depending on your preference.
Working/Company Time Zone: EST time zone
What's The Company Like?
Company Size:
20-25 employees
Locations:
United States, Canada, Europe, South & South East Asia
Who You'll Report To: Marketing Manager
Together we:
- Serve mainly English speaking audiences in the safety & security niche.
- Deliver an inspiring discovery and buying experience with our brands.
- Partner with the right people to supercharge each other's objectives, growth and fulfillment.
"Our Values"
We...
- Continually improve. We are committed to learn from past results and continuously improve.
- Vision & Leadership. We use company wide Objectives and Key Results to share where we are going so you can help us get there.
- Fun & Friendly. We have a fast-paced, fun and friendly environment.
- Integrity. Acting with strong ethics.
- Communication. Everyone understands that communication is top priority and nobody is afraid to ask questions or speak up.
- Honesty. Acting in a transparent, trustworthy manner.
- Accountability. Accepting responsibility for your actions (and inactions) to build trust.
- Promise to Customers. Staying true to the words we speak and the bonds we make.
- Teamwork. Creating something greater than ourselves as individuals.
- Quality. Maintaining the highest standards.
Our Interview Process
1. Click Apply
2. You may be asked to complete a brief video to help us learn more about you.
3. You might be asked to complete a short test task.
4. 1-on-1 video interview with HR
5. 1-on-1 video interview with Hiring Manager
Disclaimer
Let's be honest. You're more than interested in this job if you've made it this far. So, one last thing you should know before you apply. What we're actually looking for is just great skilled people who know how to be human when working in a team.
So if you're a genuinely great person, considerate towards others, flexible, ready to grow and if your skills are a match, we'd love to get to know you better. Apply right now!