Social Media And Content Creation

Title: Social Media and Content Creation Specialist
Location: Arlington, VA
Contract: 12 months

Summary:

• Do you see yourself as someone who thrives at creating engaging social and recipe content and has a passion as well as expertise in baking and cooking? If so, this is the role for you!
• The Specialist, Social Media and Content Creation for Carnation Milks is a new role on our Community Management team responsible for creating relevant content, drool-worthy recipes, communicating the brand’s voice, growing the brand’s TikTok audience and fan base, and engaging with fans across active Social Media platforms, including TikTok.
• The ability to create delicious recipe content, both sweet and savory, as well as drive ideation and creativity will be critical while supporting the development and execution of a unique social strategy.
• This includes developing breakthrough content and engaging with brand fans, communities, like-minded brands, creators, and more across the platform to drive growth and relevancy.
• This is an exciting opportunity to join an energetic and creative team and play an important role in driving engagement with Carnation Milks fans and beyond.

Primary Responsibilities:

Execution and Engagement

• Produce and edit compelling TikTok and Reels content that drives engagement and keeps Carnation Milks top of mind across the ever-evolving Social Media landscape
• Participate, and at times, lead brainstorms to identify new opportunities for engagement and Content Creation
• Plan and publish organic social content on TikTok as assigned, including the writing of organic copy
• Monitor and moderate all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities
• Identify opportunities to engage in real-time with consumers on TikTok who interact with brand social channels in positive conversations
• Identify influencers and creators who organically engage with the brand, within baking or other relevant categories that would be a good fit for brand programs and partnerships
• Collaborate with internal Senior Chef and broader team to identify and execute recipes and highlight products that increase audience engagement

Strategy

• Execute the organic channel and Content strategy for the Carnation Milks brand on TikTok
• Ongoingly bring the Carnation Milks voice to life and build a robust community of brand fans on TikTok
• Bring a spirit of constant ideation, identifying ways to drive engagement through owned content, and participation in relevant trends and cultural conversations
• Trend and Surprise & Delight Identification
• Social listening across TikTok to identify opportunities for engagement
• Identify relevant trends in the space to develop and execute content that allows the brand to be top of mind for our community
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on Social Media
• Integrated Marketing and Cross-Functional Collaboration
• Continuously collaborate closely with the Community Manager and brand team to execute strategy, ideate, and more
• Bring forward social-led activation ideas, and collaborate with the Community Manager to develop and execute
• Amplify engagement opportunities that come from experiential or PR activations
• Collaborate with the Community Manager to deliver quarterly reports on performance and present them to key stakeholders
• Collaborate with stakeholders on the legal process for social sweepstakes/contests in collaboration with the brand team

Required Education and Experience:

• Bachelor's Degree preferred, not required
• Provide a portfolio and/or link to the TikTok channel demonstrating Content Creation skills and expertise in baking and cooking
• Minimum of 1-3 years experience in Social Media management representing a brand or organization
• Strong Content Creation skills that are distinctive and reflect the brand’s voice
• Expertise in baking, cooking, and a passion for sharing customized, creative, and delicious recipes
• Delivers compelling, well-produced step-by-step recipe content and more
• Demonstrated ability to think creatively and have a strong understanding of culture
• Proficient with Content Creation tools and technologies, including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, Photoshop, etc.
• Platform expertise in TikTok, Instagram, and more
• Exceptional understanding of the Social Media landscape, social analytics tools, and metrics
• Exceptional communication (written and oral) skills
• Experience successfully managing multiple projects simultaneously, collaborating and working with multiple stakeholders and teams
• Occasional travel to the Arlington, VA area is expected: 10-15% of the time

Preferred Experience:

• Experience using Sprinklr social listening and publishing
• Previous experience working with large brands and partner agencies
• An engaging personality and ability to connect with an audience on-camera and through voice-over
• Professional cooking/baking experience or culinary training.

Job Type: Contract

Salary: Up to $38.00 per hour

Schedule:

• 8 hour shift

Ability to Commute:

• Arlington, VA 22209 (Required)

Ability to Relocate:

• Arlington, VA 22209: Relocate before starting work (Required)

Work Location: In person