Silverado Hd Assistant Marketing Manager

Description

​ This role is categorized as hybrid . This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.

The primary purpose is to provide support and oversee the lifecycle management of the Silverado HD. This includes developing and executing the marketing strategy through positioning, pricing, packaging, messaging and various cross-functional marketing activities that support Silverado ICE business objectives. Job responsibilities also include understanding the customer, competition and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation of Silverado. This position reports to the Silverado Marketing Manager.

Main Duties and Responsibilities include:

• Collaborate and deliver in developing positioning, marketing strategy, strategic briefs and marketing plans for Silverado HD
• Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights and competitive opportunities and execute on the insights
• Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
• For mid-cycle and new major product launch, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams
• Collaborate with Centers of Expertise (Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional promotions
• Collaborate with supply chain, scheduling and order fulfillment teams to understand, anticipate and drive creative resolution to production and forecasting issues
• Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
• Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
• Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Develop content for product training as the SME of Silverado HD including field training guides, Trailering resources, and dealer-facing training
• Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution
• Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering
• Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints
• Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future Silverado product
• Manage and develop the marketing strategy, sales reporting and brand-based decisions for Chevy Small Business

Skills and Abilities:

• Ability to work well in a complex team environment
• Diverse marketing experience of 5+ years preferred. Packaging, positioning, research, and pricing experience a bonus
• Ability to work effectively with others
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills
• Highly developed marketing skills, with at least 3 years of technical or leading experience
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint

Additional Description

Education and/or Training:

• Bachelor’s degree required
• Dealer contact preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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