Address
Form of work
SalaryWhy we will love you
-Extensive knowledge of the content strategy for SEO within IKEA in Language (Spanish) -Intermediate understanding of Search Engine Marketing (SEM) -In-depth knowledge of digital analytics and related KPIs, as well as data handling and manipulation -SEO-specific tools knowledge (e.g. GSC, BrightEdge, Majestic SEO, crawlers etc.) -Strong knowledge of Content Management System (CMS) tools, debugging HTML, AMP &PWA implementation, JavaScript and CSS -Digital communication knowledge blended with IKEA tone of voice -Fundamental knowledge of traffic acquisition, content optimization and conversion -Up-to-date knowledge of customer behavior, trends, digital best practices, tools and methods -Bilingual (English/Spanish) JOB TYPE: Permanent, full-time, hybrid. Three days a week at our offices in Conshohocken, PA. Two days remote. There is no relocation offered with this role. BENEFITS ELIGIBLE: Yes SALARY: The salary range for this position is $83,204 to $120,998
What you'll be doing day to day
As a Search Engine Optimization Specialist, contributing to IKEA’s goals for growth and positioning by improving the visibility of our website content in digital channels , you will: Provide SEO (search engine optimization) expertise across all digital channels. Analyze, review and implement SEO content changes and strategy to the digital channels, to increase visibility of our content on all major organic search players. Research, analyze, benchmark and follow up the category content area and implement recommendations by constantly being updated on new platform algorithms. Perform ongoing keyword research and content copywriting with deep knowledge of the country market. Collaborate with other internal departments to ensure quality content is being implemented across campaigns and platforms. Regularly report on SEO key performance indicators and insights to inform performance and planning of website content. Work with content editors, web specialists, merchandisers and other departments to drive SEO in content creation and optimization and recommend content improvements. Contribute to and collaborate on global SEO projects. Collaborate closely with SEM (paid search) to find the best balance across organic and paid search for content and landing page opportunities. Contribute to an environment where IKEA culture is a strong and living reality that embraces the diversity of co-workers and customers.
Together as a Team
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
